Iconic Retailer Replaces Windows with Video Walls Displaying Scenes of NYC

Tiffany's "The Landmark" immerses visitors through creative windows looking out onto Central Park and the New York skyline
Iconic Retailer Replaces Windows with Video Walls Displaying Scenes of NYC
Like

Image Credit: Tiffany, shared by Invidis

After four years and with a renovation budget of $250M, Tiffany & Co. reopens its famous New York Fifth Avenue store. In the historic space that offers little natural light, windows are mimicked using installed video walls that play computer-generated (CGI) scenes of New York City. So, what happens after dark? The displays are turned off, becoming mirrors that showcase the elegant space and support LVMH (Louis Vuitton Moet Hennessy)/Tiffany's sustainability goals. 

Read the article: Tiffany New York: The World's Most Expensive Flagship Store | invidis

#digitalsignage #DooH #Videowalls #retail #flagshipstore #NYC #NewYorkCity #sustainability #sustainableAV

Please sign in

If you are a registered user on AVIXA Xchange, please sign in