How do we increase engagement with our internal comms?
What’s our plan for AI?
We’re spending HOW much on platform licensing fees?

Events like InfoComm 2026 are the place to get answers…so long as you hit the show floor with an action plan.

If you want to consider your trip truly successful, make sure you’ve got answers to the questions below by the time you check out of your hotel.

#1: Understand how AI matters

AI will be a major theme at InfoComm (as well as any other show you’re attending this year). Your leadership wants to know how your team will be using AI. And you want to make sure you’re only committing to AI that will actually make your job easier.

But AI applications in workplace technology vary from genuinely useful to vaguely conceptual. And from a distance, it all sounds the same. Here are a few questions you can ask to get to the bottom of it.

“What’s a real-world use case for this AI feature?”
Some vendors use “AI” as a smokescreen. It’s all over the marketing, but absent from the workflow. Look for ones who can provide actual examples that are relevant to your day-to-day task list.

“What can a non-technical user do without support from a specialist?”
The most worthwhile AI tools are accessible to the people on your team who'll actually use them, not just the ones who set them up. If the answer you get is "not much without help," all those fancy features might not be worth their weight.

“What (data/setup/ongoing maintenance) does this require from us before it starts delivering value?”
Some AI features need months of historical data before they can be meaningful. Others need ongoing upkeep to stay useful. Neither is necessarily a dealbreaker, but it should show up in your implementation plan – not as a surprise after you've committed.

#2: Get more message engagement

Your content team can send out internal comms across email, signage, intranet, and mobile until they’re blue in the face. But if you can’t tell which messages are actually reaching people, you have a real problem.

Recent research found that 81% of employees say their organization’s messaging is inconsistent across channels. You need to to understand which comms work, which don’t, and how you can best serve them to the right people. Here’s how to find out whether a vendor is up to the task.

“Can I see content performance across all channels in a single view?"
If you have to switch between tools or piece together separate reports, you’ll be spending a lot more unnecessary effort on compiling that important data.

"Does this distinguish between a message being delivered and a message being seen?"
There are plenty of reasons why employees miss messages. They might be heads-down on a task, busy in a meeting, away from a desk, or not have a corporate email account at all. You need to know who’s missing what.

“How does this surface content or channels that aren’t working?”
A platform that only shows you what worked doesn't help you fix what doesn't. Look for tools that surface the gaps, not just the wins.

"How does this reach employees who don't have a corporate email or a desk?"
Not every employee is reachable the same way. If your communications strategy has trouble reaching frontline or deskless employees, it’ll drag down your engagement metrics.

#3: Keep signage content fresh

Your office screens are on, and the content is running. But somewhere along the way, employees stopped paying attention.

This is usually an issue of content sustainability. A workflow that rolls out new content during implementation isn’t built for whoever ends up managing it six months later. Ask these questions to get a better picture of the ongoing content ecosystem. 

"How does this maintain content quality a year after deployment?”
The real test of a content platform comes months or years after deployment, once the novelty has worn off. Find out how the vendor supports ongoing content creation after the honeymoon period.

"How does the content management workload change if we add more screens?”
A platform that's manageable at 10 screens but overwhelming at 100 isn't a good long-term fit. The right one should be able to do both, while giving you the flexibility to scale based on your current needs.

"Can this flag old or stale content?”
It’s easy to forget to update the breakroom screen until it’s still showing last year’s holiday party details in July. A tool should be able to help you manage the process of checking and updating your content. 

#4: Get out from under fragmented tools

Your team is probably already managing multiple disconnected platforms to cover signage, comms, space booking, and visitor management. You don’t want to add to that precarious stack without a plan in place.

The most futureproof options are the ones that consolidate multiple tools into one experience. Here’s what to ask to find out how truly “unified” a prospective solution really is.

"Can we start with one function and grow into the platform over time, or is this a full-platform commitment?"
Consolidation sounds appealing until you're staring at a massive implementation. Look for platforms that let you start where you need most help, then scale up when you’re ready.

"Show me a workflow that crosses multiple functions without switching logins.”
Your team doesn’t have time to juggle tabs. A vendor should be able to show you how their solution consolidates tools into a format that’s genuinely easier to use.

"What happens when one part of the platform needs an update?”
You don’t want a centralized platform with a scattered update structure, with little understanding of who’s responsible for fixing it. Get to grips with this process now before it becomes a problem for future you.

"How do implementation, training, and admin add to total cost of ownership?”
The price of a license can be a very different figure than the platform’s full TCO. Make sure you’re seeing the complete picture, not just the sticker price.

One last thing to get ready for the show floor

Asking questions like these at vendor booths puts you ahead of 90% of the people at the show. And they’ll get you real answers…which is the whole point of making the trip.

Want a starting point to try out these questions? Appspace will be at InfoComm – booth C7228 in Central Hall on June 17-19. 

Drop by to see how our workplace experience platform centralizes your most common tasks. Quickly generate new content with AI, see which messages are performing (or not), and push updates to every screen and device – all from one tab. 

Plus, we’ll be showing off upcoming features we’ve been keeping secret…including new AI capabilities that our users have been clamoring for.

Even Gartner® recognizes Appspace as a Leader in its new Magic Quadrant™ for Workplace Experience Applications.

And unlike a lot of what you'll see on the floor, Appspace is a “buy only what you need” platform. You can pick the outcomes that matter most of your team right now, like growing your intranet engagement or unifying your signage management, then grow from there.

We’ll show you how it all works at booth C7228. See you in Vegas!