15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.

Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on! I am available to contribute to content, webinars, panels and podcasts on the following topics: Diversity and AAPI Marketing and Content Creation Podcasting and Voice-Over Work Trade Associations and Nonprofits AV within an IT environment Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization. His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University. In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community. 

Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager Museum of the Bible Beeple Studios - Beeple LLC

About Me Innovating the way the World sees and hears Racheal Aye is a Certified AV Engineer and Chief Executive Officer of Pearl Audio Visuals, bringing a strong Foundation in Mobile and Satellites Communications Engineering and a passion for innovation in audiovisual technology with extensive experience in designing and delivering advanced AV Solutions, she believes that AV Technology is more than equipment but - it is the backbone of Modern communication. Through strategic leadership and Technical excellence, she is committed to raising industry standards and expanding awareness of the power of AV across the Africa. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.