Shawn has been intimately involved in both the professional and consumer audio/video worlds for decades. Starting out at an early age working for a retail chain, then an independent dealer before moving over to manufacture representation and wholesale distribution. Shawn has held numerous roles from purchasing, sales and operations management, product management, marketing, program management, project management and business development. He’s an extraordinary relationship builder with a history of elevating sales for his employers, suppliers and reseller partners.
Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development.
Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026.
He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.