At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

With over a decade of experience in the entertainment and AV industry. I have honed my skills as a versatile sound engineer and a seasoned AV professional. My Career journey stared in the dynamic world of studio recordings and mixing, where I developed a deep understanding of the technical and creative aspects of sound engineering.  Eventually with a transition to the AV industry, I got expertise in pre-sales design and consultancy in the Hospitality, Retails, Stadium, Enterprise, Educational and mixed use spaces.  Honored to be featured in the prestigious "40 under 40 INAVATE APAC 2023"  My mission extends beyond technical excellence. I am committed to support the next generation of AV professionals, offering guidance and mentorship to help them navigate their careers.  In addition to my professional endeavors, I am passionate about promoting mental wellness. I strive to create awareness and provide support for individuals dealing with depression. By focusing on mental wellness, I aim to foster a healthier and more supportive environment for all. 

I am the AVIXA Program Coordinator for the regions DACH, Iberia, Eastern Europe, Middle East, and Central Asia. I am responsible for all your membership questions, aiding our DACH-region courses, and supporting the German-speaking AV industry through events, the DACH Women's Council, and our DACH job portal.  _____________________________________________________________________________ Ich bin Program Coordinator mit AVIXA für die DACH-Region, Iberien, Osteuropa, den Nahen Osten und Zentralasien. Ich bin verfübar für Ihre Fragen bezüglich der Mitgliedschaft, helfe bei der Organization unserer Seminare und unterstütze den deutschsprachigen Raum durch Veranstaltungen, Teilnahme am AVIXA Women's Council DACH, und unser regionale Jobportal.