John Harrop

Advisory Staff Engineer, Global Com
Alexis Bou Farhat, CTS-D, CTS-I

ELV Project Manager, IMAR Trading and Contracting

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Franciele Mesadri - AVIXA

Marketing Manager - LatAm, AVIXA

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.
Irene Sasso

Membership Director, AQAV

Joe Way

Executive Director, Digital Spaces, UCLA

Dr. Josiah Way is the Executive Director, Digital Spaces at the University of California, Los Angeles (UCLA), known as a revolutionary visionary and innovator in the audiovisual industry. As the leading educational technology thought leader, Joe was recognized as the 2019 AV Professional of the Year, 2023 AV Living Legend, 2008 Businessman of the Year, and is named to multiple top industry and influencers lists, including the 2024 global Top 100 Innovators and Entrepreneurs, 2024 Who’s Who in America, 2023 Top 50 UC Professionals, and 2019 and 2022 Top 30 Higher Ed IT Leaders lists. He is a highly sought keynote speaker and writer, most acclaimed for his innovative design of the technology standard for hybrid instruction and business development within the higher ed vertical. Joe is the cofounder of the Higher Education Technology Managers Alliance (HETMA) and serves as the Editor-in-Chief of Higher Ed AV Media, host of the Higher Ed AV Podcast, and writer of the Business of AV monthly column. Dr. Way authored the bestselling book, Producing Worship, and is a regular contributor to multiple leading AV-industry publications, while also serving on numerous corporate and higher education advisory boards. Joe has over 30 years’ experience in education, technical production and the arts, and organizational leadership and management. He has been featured in Forbes Magazine, the Wall Street Journal, ABC and PBS Television, Yahoo News, and consulted for high profile organizations like the United Nations, US Department of Education, and over forty Fortune 500’s. In his free time, Joe enjoys cruising the lake on his boat with family and friends, golfing PGA West, and perfecting his Traeger meat-smoking techniques. Oh, and he once won his fantasy football league. Joe is available for speaking engagements, media appearances, and business development consulting.