I lead JacobsMassey's permanent recruitment division. As an experienced senior consultant with expertise in both AV and Digital Media, as well as IT. Highly personable and with an eye for detail, I offer informative advice, guidance, and assistance when you are looking either to start, or further your AV career. With a proven academic background in creative design and digital media, I have a passion for AV technology and delivering for the people who are seeking new opportunities and the clients of JM.

Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business. Why Choose Cocine AV? With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for: ·         Poor Acoustics ·         MS Teams Integration ·         Office Automation ·         Building Automation ·         PBX and Unified Communications But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans. The Cocine AV Advantage Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently. Why Shadowmatch? ·         Accelerated Onboarding:   Reduce the settling-in period to a week or two. ·         Effective Restructuring:   Seamlessly reassign employees to better-suited roles. ·         Performance Tracking:   Maintain clear records and proof of employee progress and decisions. Our Commitment At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.   Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions. 

• +8 years' experience in AV integration and projects, working with the best technology providers worldwide. • Experience in multinational accounts/ projects as an AV integrator. • Experience in COC, CCC, NOC, and SOC solutions. • 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces. • Academic background: - Major: Electronic Engineering - Minor: Control Engineering

With over 30 years of experience in the events industry, I bring a deep understanding of what it takes to deliver successful projects. I bridge the gap between clients and technical teams, anticipating challenges and providing solutions before they arise. I’m a trusted partner to both, ensuring every aspect of a project runs smoothly. My expertise spans audio-visual design, project management, production management, stage management, technical operations, and event coordination. Are you looking for experienced support? Whether you need production or technical expertise, help scaling your team for a specific project, or just an extra set of hands on a busy gig, I’m here to help. I collaborate across corporate events, entertainment, and theatre. If I can assist with your project, I will. And if not, I’ll do my best to guide you to the right resources. Let’s connect and start the conversation, together, we’ll make your event a success. My expertise spanning production management, event planning, AV systems design, and creative direction, enables me to bring a comprehensive skill set to every project. From corporate events and theatre productions to entertainment and product launches, I’ve delivered outstanding results across diverse sectors.