With over 13 years of leadership experience, Kiersten has been instrumental at REACH in building and evolving long-term, successful partnerships with clients, vendors, and software partners and has helped advance REACH’s marketing and sales strategies over the years. In addition, Kiersten is responsible for leading demand generation at REACH and all aspects of the sales lifecycle, including managing our Customer Success Team. Prior to REACH, Kiersten was responsible for leading store processes and team members as an Executive Lead at Target. Outside of work, Kiersten enjoys cycling and traveling to new destinations. Kiersten is a graduate of the Carlson School of Management at the University of Minnesota.

George “Red” Fournier, CTS, serves as Vice President of Technical Services for Laia Technologies North America, leading the company’s technical strategy, partner enablement, and product‑integration initiatives across the U.S. and Canadian markets. With over 40 years in audiovisual engineering, systems design, and unified communications, Red works closely with Laia’s global product and development teams to ensure the company’s camera and software ecosystem delivers seamless, reliable, and customer‑centric experiences. His ability to blend deep engineering expertise with real‑world integrator insight makes him a trusted voice in translating emerging Laia technologies into practical, scalable solutions for corporate, education, and government environments. Red is also known for his leadership and advocacy across the AV industry. He founded AV Gives Back in 2015, uniting the AV community around service and support efforts under the #AVGivesBack banner. He has held several roles within AVIXA’s councils—including the Manufacturers, Diversity, and Women’s Councils—and served as Chairman of the Systems Integrators Council from 2020 to 2022. Throughout the pandemic, he helped guide integrators through unprecedented disruption by establishing collaborative forums, partnering with the ITS Council, and advancing initiatives on contractor best practices, workforce development, and new‑hire onboarding, reinforcing his long‑standing commitment to industry standards and community resilience. Beyond his professional impact, Red is a lifelong volunteer dedicated to service, mentorship, and community support. Since 1985, he has served North Jersey communities as a volunteer firefighter, fire police officer, trainer, and hazardous‑materials emergency responder. He remains deeply engaged in youth development with the Patriots Path Council of Scouting America in New Jersey as a District Commissioner at Large, Unit Commissioner, merit badge counselor, and advancement administrator for both Troop & Crew 144. Red and his wife Beth, celebrated as the first female firefighter and first female captain in the 190‑year history of the City of Paterson Fire Department, are especially proud of their son, Seán, who will enter NJIT’s Ying Wu College of Computing as a first‑year student academically classified as a junior, pursuing Computer Science, Cybersecurity, and AI after completing his A.S., 61 credits, Security+ and ISC2 CC certifications through the County College of Morris/Morris County Share Time Program in Pequannock HS.

Delivering Experiential Digital Signage around the world. Local presence with a Global reach. Hablamos español! Let’s #getCarriedaway

Jaz Wray joined Encompass Digital Media as Sales Director - Western USA & Canada in 2020 during the live events shutdowns. Jaz brings more than 20 years combined experience in broadcast, media & entertainment, and wireless telecom industries. Jaz was most recently working for Barco in the live events market, and has also managed sales in the Western USA for Ross Video and Clear-Com. He has a Bachelor of Science degree in Business Administration and earned his MBA in International Management from Thunderbird School of Global Management. Wray is an FAA certified private pilot who enjoys travel and a mix between time at the beach and snow skiing with his wife and three teenage children based in Houston, Texas.

I currently support the global Microsoft partner community, to help connect sellers of Microsoft Teams Rooms to the latest and greatest solutions and actively co-sell in market.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

With over four decades of experience in the entertainment and event technology field, Jim’s enthusiasm for team and client relationships has been his focus. In the ever-changing world of his craft, he has learned to adapt quickly, prioritize, and execute at the highest level. Jim’s aim as a positive and decisive team leader is on bridging the gap between teams and individuals thus bringing technical and operational maximum efficiency.

David Keene is Owner and Executive Editor of digiDaybook, a media and content marketing consultancy for the AV industry. His extensive involvement in pro AV and digital signage includes content creation and team leadership for top industry players in all parts of the AV ecosystem: equipment manufacturers, publishers, trade associations, and service/solution providers. He can be reached at DavidKeene@digiDaybook.com @digiDaybook

I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.