Somos la comunidad de profesionales creativos que utilizan la tecnología para crear experiencias integradas. AVIXA es la Asociación de Experiencia Audiovisual e Integrada, productora de ferias comerciales InfoComm en todo el mundo, copropietaria de Integrated Systems Europe y la asociación comercial internacional que representa a la industria audiovisual.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

InfoComm—it's how we connect. InfoComm is the world’s most vital pro AV show. Where the unseen technology behind our modern lives is at work and at play. Transparent 3D LED screens. Mixing boards used by the biggest touring artists. And massive control rooms broadcasting sports, viral videos and more. ​ It’s where global brands launch new products and where you’ll tap into a vast network of extraordinary humans changing how we experience the world. From the coffee we smart brew to the concert we jam to—and all the moments in between. Lift the curtain on what’s powering connection today. And cue the lights for what’s powering it tomorrow.

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Manager of AVIXA's Certification Program. I joined AVIXA in April 2018, and with Certification since January 2019. I've been working in the continuing education / certification field for the past 14 years.