Dion Cooke
Member Services Global Industry Engagement, AVIXA
- Xchange Members
- United States of America
A former Renaissance academic who traded in camera obscuras for the bright lights of modern AV. Currently serving as AVIXA’s Instructional Design Manager.
Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
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I entered the AV industry in 2001 after a 20 year career in the software industry while based in Chicago, writing software tools for companies like Microsoft, Google and Oracle and executing more than a dozen M&A transactions building a network of software developers creating linguistic and search and retrieval tools.
In 2001, I started with AMX and "learned the ropes" in the AV industry meeting many integrators, manufacturers, consultants and end users, who collectively induced my passion for this industry. In 2010, I joined RGB Spectrum in Alameda, CA, and currently serve as the Chief Operating Officer overseeing all sales, marketing, development, operations, and IT functions of the company.
In my spare time, I am raising a pre-teen son and his two Cavalier King Charles Spaniels, volunteer at AVIXA and do a fair amount of creation in the kitchen, most recently with a focus on southeast Asian cuisines and fermentation.