A former Renaissance academic who traded in camera obscuras for the bright lights of modern AV. Currently serving as AVIXA’s Instructional Design Manager.

Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

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I entered the AV industry in 2001 after a 20 year career in the software industry while based in Chicago, writing software tools for companies like Microsoft, Google and Oracle and executing more than a dozen M&A transactions building a network of software developers creating linguistic and search and retrieval tools.    In 2001, I started with AMX and "learned the ropes" in the AV industry meeting many integrators, manufacturers, consultants and end users, who collectively induced my passion for this industry.   In 2010, I joined RGB Spectrum in Alameda, CA, and currently serve as the Chief Operating Officer overseeing all sales, marketing, development, operations, and IT functions of the company. In my spare time, I am raising a pre-teen son and his two Cavalier King Charles Spaniels, volunteer at AVIXA and do a fair amount of creation in the kitchen, most recently with a focus on southeast Asian cuisines and fermentation.