Christopher Hewitt
Manager, Classroom Technical Infrastructure, University of Guelph
- Xchange Members
- Canada
Hi there, I'm one of the Certification Coordinators here at AVIXA!
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
