I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

Performance-driven professional offering over 17 years of insightful experience, building on a strong foundation in AV systems and workplace transformation strategy, I work hands-on with clients to design, implement, and optimize technology that drives collaboration, innovation, and productivity in the modern workplace.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Over 15 years of experience in fields of AV and Acoustics. Specialized in providing services such as AV Design, Acoustic Studies, Sound Systems Measurements and Fine Tuning.