Currently cutting chops at an award winning, mind-bending and boundary pushing studio, NEXT/NOW™. We are a process-driven innovation agency specializing in experience design, blending art and science to bring all sorts digital interactive/immersive experiences to life - driven by next-generation technology - in physical space, places and online.
Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.
Event Industry and Experiential Marketing Specialist. More than 20 years of experience in design and production of Corporate Events.
• +8 years' experience in AV integration and projects, working with the best technology providers worldwide.
• Experience in multinational accounts/ projects as an AV integrator.
• Experience in COC, CCC, NOC, and SOC solutions.
• 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces.
• Academic background:
- Major: Electronic Engineering
- Minor: Control Engineering
Since 1993, I am General Sales Manager and founder of ICON Multimedia, global manufacturer of DENEVA solution, the Digital Transformation software for immersive experiences. In my role, I am accountable for the company’s business development. My passion for innovation has led me to expand DENEVA internationally, with a strong presence in the Latin American market. I am is also a founding partner of Sociograph, the Neuromarketing division of the ICON Multimedia group.
A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.