Sanjeev is the level-headed and composed CEO of the company. He possesses more than 30 years of experience in the realm of Audio Visual, Computers and Technology. He began his rich career with Metal Box, a British Multinational company. Sanjeev stepped into the IT industry when he began working with the HCL group and continued this stint until the year 1995. The entrepreneurial spirit always ‘lived’ inside of Sanjeev, which finally overtook and he forayed into unchartered territory, in the year '1995', when ‘start-up’ was possibly considered a fad. This decision overshadowed his guaranteed admittance to a couple of completely paid Master’s Degree programs from elite Universities in the USA, and instead he pursued an MBA degree in India. Back in 1995, Sanjeev did not have access to external funding, but he built a company from the ground up with his personal resources and steered the company to acquire a position of a front-runner and beacon, in the AV industry. Sanjeev’s vision and focus are astonishingly coherent. He believes and leads by example, that a robust, agile, trained, and knowledgeable workforce is the only sustainable way to consistently meet the expectations of all stakeholders – employees, clients, partners, and shareholders. Such a workforce has the ability, skill, and attitude to consistently deliver best-in-class and state-of-the-art AV solutions. Solutions that exceed client expectations of operational efficiency, business growth, and high ROI. Sanjeev’s unflinching focus on these aspects is the driving force of the company to deliver sustainable great results. Sanjeev is an Electrical Engineering graduate, with a specialization in Computer Science from IIT Delhi and an MBA from IIM Calcutta.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

👩🏻‍💼 Strategic leader and business professional with experience guiding multi-industry efforts in Business Management, Leadership and Marketing in an award-winning B2B Pro A/V corporation, one of the most popular real estate organizations in the United States, and consumer goods. Go-getter, customer obsessed, and result driven.  Committees: Women in AV/IT (WAVIT) Marketing and Outreach & AVIXA's Women's Council Pursued fast-track MBA at Bloomsburg University, AACSB Accredited and B.S. Business from Keystone College, IACBE Accredited. Completed both degrees in 4 years total compared to average of 6 years with a 4.0 GPA. 🏆 2022 Brand Ambassador Award & 2020 Outstanding Business Graduate Award NYS Notary Public - If you are interested in notary services within New York State, please reach out. Let's Connect!  “Commit your works to the Lord and your plans will be established.” Proverbs 16:3 https://www.linkedin.com/in/samanthabuchanan93/