With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

ESCO Pte. Ltd. was established in 1989 and has since been one of the Leaders in the Audio Visual Industry. Headquartered in Singapore, ESCO has offices across the region; Indonesia, Korea, Philippines, India, Malaysia, Hong Kong, Shanghai, Taiwan, and Vietnam. With more than 27 years of experience, ESCO is the answer to your needs for integrated technology solutions and services in the realm of professional audio-visual and information communication solutions. Our core competencies are in the following areas: • Designing and building solutions according to your needs • Supplying audio-visual hardware • Configuration and Programming • Testing and Commissioning of systems • Training and education on the usage of the system • Maintenance for the longevity of systems • Managing your facilities The cornerstone of our success and a key facet of our mission has always been strict adherence to quality standards and industry best practices. We are proud to hold a variety of accreditation and awards, which demonstrate our commitment to excellence & professional delivery, such as ISO 9001. ESCO is also a proud member of the Global Presence Alliance and InfoComm International. At ESCO, we are proud of our culture, which transcends the boundaries of region, language, and nationality. We believe in equal opportunity for all, by giving our employees a platform to perform and excel in a customer-focused work environment. Our culture, reinforced by our values, vision, ethics, and team spirit, empowers us to engage with our partners globally and make their experience dealing with us a happy one.