I am a production and AVL expert dedicated to bringing creative visions and concepts to life. I left my production home of 16 years in November 2021 and am currently building my own consulting business while keeping my options open for the right opportunity.  Since 1994, I have had the opportunity - both as a freelancer, small business owner, and an executive team leader - to work in delivering solutions on a scale that most people rarely see while up against timelines that seem impossible. My diverse, well-rounded background allows me to understand almost any organization or project's technical, creative, time management, and team building needs. I pride myself on the ability to creatively overcome challenges while creating an enjoyable experience for both my team and our clients along the way. I believe the job of a true leader is about more than creating and executing a strategic vision or strategy. It is about being a trusted team member, mentor, and leader. It is about creating a culture of earned respect and mutual trust where everyone believes they are a vital member of the team. It is about a firm commitment to the complete satisfaction of every customer, stakeholder, and employee.

Vertical AVTV was founded in 2002 in Atlanta, GA by Robert Harlin and Bill Shiverick.  We provide a range of technology services - design, installation, integration and management - in the commercial market.   Audio Visual | Structured Cabling | Access Security | Digital Signage | Sound Masking | Satellite Television | WiFi/DAS We provide these services to our clients throughout the US.

Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development. Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026. He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.

Strategic Executive and Engineer with over 30 years of experience leading pre-sales engineering and the delivery of high-complexity integrated systems (AV, BMS, and Fire & Life Safety/SDAI). My career is defined by technological convergence, leveraging a solid background in Computer and Industrial Automation Engineering to design mission-critical solutions that meet rigorous global standards. AVIXA volunteer in the CTS-D exam review. Amateur (and frustated) guitarist and mountain biker.