Adam Crossland
Specialist Technical Services, Vodacom World Events
- Xchange Members
- South Africa
As a seasoned Group Operations and Technical Director, I have built a strong track record in the audio/video and collaboration technologies industry. My expertise includes Operations Management, Sales, A/V Systems Design, and Technical Resource Management, allowing me to bring a comprehensive approach to any technological challenge.
I hold various manufacturer certifications and have maintained my AVIXA CTS for 20+ years complementing my strong engineering skills. My commitment to excellence and innovative solutions has consistently driven success across complex projects and initiatives.
Up through May 2022, I managed the AV Engineering & Operations team at the University of North Georgia. We maintained multiple campuses of classrooms with control systems in each and we worked with a team of support technicians who handle work on incident management while we handled incident escalations as well as problem management, change management, and request fulfillment (to use the ITIL vernacular).
In May 2022, I became a Design Engineer 1 for AVI-SPL, based out of the Atlanta, GA office. I worked with the Account Managers to design systems for customers prior to sales, then worked with the post sales team once a system is purchased. Over the next two years, I was promoted to Design Engineer 2. In October 2024, I became an Engineering Manager for AVI-SPL, managing the Design Engineers and Project Engineers in the Atlanta, GA office.
Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development.
Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026.
He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.
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In my role with AVIXA standards and content teams I provide technical advisement and technical content leadership. This primarily includes standards publications and the Exam Guide books. My interests span the broad spectrum of AV/IT technologies and systems our industry provides. Prior to taking a staff role with AVIXA I worked supporting AV/IT solutions for both public and private education as a "Technology Manager" (roles including repair, installation, design and project management) as well as a longtime volunteer for AVIXA education and standards programs.