The Future of Content Creation with Dimensional Innovations
Dimensional Innovations' Chad Hutson explores the future of content creation.
![Go to the profile of LAVNCH [CODE]](/cdn-cgi/image/metadata=copyright,fit=scale-down,format=auto,quality=95/https://public-storage.zapnito.com/ti5oLElbvhi8R9RDyv-Cu2KdLV8CY_7wZqI7DVS860s){kind=avatar}
LAVNCH [CODE]: As a designer, what do you want to communicate to the ProAV and technology industries about content creation?
CHAD HUTSON: Be upfront with your clients before they complete their hardware purchase: if they aren’t putting at least double the thought into what their content strategy is versus what type of technology they want to employ, they will inevitably be disappointed with a substantial investment that doesn’t pay off. Encourage them to work with their internal marketing and creative teams, or to consult with an outside agency on content options, and they will no doubt thank you in the long run.
LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!
