OpenAV Cloud today announced continued momentum in advancing an open, interoperable, cloud-connected AV ecosystem. Updates include the expansion of its global membership across manufacturers, system integrators, and end users, the formal appointment of industry leaders to key roles within the initiative, and continued progress on its technical framework.
OpenAV Cloud was created to address long-standing challenges in the AV industry caused by proprietary systems that limit integration, scalability, and innovation. By developing open, cloud-
based frameworks and promoting secure, interoperable data access across brands, the initiative
enables manufacturers, integrators, and end users to collaborate more effectively while
preserving flexibility and differentiation.
OpenAV Cloud welcomes its newest Contributing Members: L-Acoustics, Huddly, Navori, Ecler,
Korbyt, Granteq, Infobit, ProAV IT, and Providius. These companies join a growing coalition of
AV manufacturers, SIs and end users committed to open APIs, shared frameworks, and cross-
platform collaboration.
Recognizing the vital role of integrators and end users, OpenAV Cloud introduced a dedicated
membership tier for system integrators and managed service providers, named Industry
Supporters. This free tier is designed to formally include integrators, and has recently opened
for end users, acknowledging their essential role in advancing open APIs and connected AV
environments.
“The addition of an Industry Supporter tier acknowledges the critical role integrators play in
shaping how AV solutions are delivered in the real world,” said Petro Shimonishi, Community
Outreach Committee Chair and Director of New Business Development at Panasonic Projector
& Display Americas. “OpenAV Cloud is creating a space where those perspectives directly
influence the industry’s direction.”
As the initiative continues to grow, OpenAV Cloud has also formalized its leadership structure
with the appointment of key roles to guide its strategic and technical direction:

● Adam Sowers (Sony Electronics) – Chair

● Randy Klein – Co-Chair
● Sam Sabet (Shure) – Technical Committee Chair
● Petro Shimonishi (Panasonic Projector & Display Americas) – Community Outreach
Committee Chair
● Lital Grossman (Xyte) – Executive Director & Marketing Committee Chair
“These appointments reflect the collaborative nature of OpenAV Cloud and the strong industry
commitment behind it,” said Adam Sowers, Chair of OpenAV Cloud and Senior Manager &
Intrapreneur at Sony Electronics. “As the initiative grows, establishing clear leadership helps us
accelerate progress while ensuring we represent the diverse perspectives across the AV
ecosystem.”
OpenAV Cloud has also released the first three chapters of its technical framework, available for
download on the OpenAV website. These chapters provide guidelines for AV device security,
baseline functionality and device taxonomy - forming the foundation for open, cloud-based API
development and adoption across the industry. Additional chapters will be released over time as
the framework evolves with continued community input.
“This is about giving the industry a common starting point,” said Sam Sabet, Technical
Committee Chair and CTO at Shure. “These first framework chapters focus on turning
collaboration into something practical that manufacturers and integrators can actually build on
and implement today, laying the foundation for easier, scalable interoperability.”
The initiative continues to build an active industry community and invites AV manufacturers,
system integrators, managed service providers, consultants, and end users to participate.
Updates, resources, and ongoing progress are shared through OpenAV Cloud’s website and
social channels (LinkedIn, Discord).
For more information or to express interest in joining, visit https://www.openav.cloud.

About OpenAV Cloud
OpenAV Cloud is an industry-wide initiative that brings together AV manufacturers, technology
providers, system integrators, and other industry stakeholders to advance open, interoperable,
and cloud-connected AV solutions. The initiative focuses on promoting open APIs, shared
frameworks, and customer-first innovation to enable a more connected, scalable, and
sustainable AV ecosystem.

Media Contact:

Lital Grossman
lital@openav.cloud