Immersive Experiences, Digital Signage, EMEA Forum

Middle East's longest outdoor LED wall comes to life in the UAE

When the Dubai Fountain paused for renovation, owner Emaar needed an attraction equally spectacular, and fast to wrap the entire promenade with a 440 m × 3 m curved LED canvas powered by the SpinetiX Complete Solution, keeping the crowds buzzing while the water jets rest.

Aug 21, 2025

SpinetiX and Krasimir Peykovski

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Middle East's longest outdoor LED wall comes to life in the UAE

Liked by Lisa Matthews, CTS and 4 others

Turning Downtime into Showtime

When the Dubai Fountain paused for renovation, owner Emaar needed an attraction equally spectacular, and fast. They turned to integrator Blue Rhine Industries and SpinetiX representative in the Middle East, Media La Vista, who wrapped the entire promenade with a 440 m × 3 m curved LED canvas powered by the SpinetiX Complete Solution, keeping the crowds buzzing while the water jets rest.

READ THE FULL CASE STUDY

THE CHALLENGE

HIDE THE MAKEOVER, NOT THE MAGIC –
Cloak months-long fountain maintenance behind non-stop, show-stopping spectacle.
BEAT THE CLOCK –
Design, build, test, and commission an almost half a kilometer-long curved LED wall in just 60 days, right through Dubai’s summer heat.

PERFECT SYNC –
Lock every frame to the Burj Khalifa’s nightly LED choreography with frame-perfect precision.

"This is probably the most interesting project we’ve done in a long time. Even when I was hesitant, it was our project team saying, ‘We can do this — we want to do this, we will find a way.’"

John Joseph

Director, Blue Rhine Industries

THE SOLUTION

6 SpinetiX iBX440 players drive the entire LED wall installation. Secure remote monitoring keeps operations lean even though the hardware sits sealed behind temporary construction hoarding. The players’ rock-solid design thrives in the extreme outdoor conditions of the Dubai summer.

CONTENT SETUP WITH ELEMENTI

Designers drag-and-drop content once in Elementi; its advanced sync engine then keeps every pixel across the 1'450 m² canvas and Burj Khalifa’s own LED façade playing in perfect harmony. The SpinetiX solution handles the heavy lifting, ensuring frame-perfect playback 24/7 with zero drift or dropped frames.

"Blue Rhine called, and we knew SpinetiX would own the challenge – problem solved."

Nikita Sarbashev

CEO, Media La Vista FZCO

RESULTS

Launched since June 2025, the wall draws record evening visitors while maintenance continues unseen. The 440-metre ribbon now stars in thousands of social posts.