InfoComm 2025, the most comprehensive pro AV trade show, is returning to Orlando, Florida on June 7-13 at the Orange County Convention Center.

While there’s much to see and do at InfoComm 2025, one of the most exciting, can’t-miss events is Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences, happening on Wednesday, June 11.

Find out how technology is redefining immersive experiences directly from industry leaders at Universal Destinations & Experiences and Amazon Web Services (AWS) during Wednesday’s main event!

Why Should You Attend?

The ability for customers to have personalized, immersive experiences is a must-have to stay relevant and attract the next generation of buyers today.

From personalization to next-gen digital experiences, in this main event, you’ll learn more about how immersive entertainment has converged with cutting-edge technologies. The speakers will offer practical insights and share case studies on modern, immersive guest experiences.

“Creating immersive experiences is more important than ever if you want to leave an impression on your audience. In the era of rapidly advancing technology, the pro AV industry has the power to deliver sights and sounds at an incredible level,” said Jenn Heinold, Senior Vice President, Expositions, Americas, AVIXA. “Our panelists from Universal Destinations & Experiences and AWS are positioned at the pinnacle of the convergence of immersive experiences and technology. Their pioneering work will inspire the InfoComm audience to push the boundaries of possibilities.”

Who Are the Speakers?

Dang Ly of Universal Destinations & Experiences and Jeff Zabel of Amazon Web Services will join moderator Todd Hougland of Ripley’s Believe It or Not! World Entertainment to share applied insights from the worlds of theme park, media and entertainment, and gaming that pave the way for immersive entertainment in the digital age. 

Dang Ly serves as Senior Vice President, Chief Technology Officer at Universal Destinations & Experiences in Orlando, Florida. He is a seasoned technology executive with over twenty years of global experience in multiple industries. He has led award-winning IT initiatives at Universal Beijing and currently oversees the company’s digital experiences and business operations throughout North America and Asia.

Jeff Zabel currently serves as Global Industry Specialist for Amazon Web Services (AWS). With 25 years of experience as an entrepreneur, builder, and business leader, combined with a background in mechanical, electrical, and computer engineering, he is uniquely positioned in immersive technology. If you've ever directly invoked navigation from an address on your connected device, used CarPlay or Android Auto, or purchased an item from a business seller on eBay, you've experienced some of his contributions from his previous work at BMW (Munich and Palo Alto offices) and eBay.

Todd Hougland is Senior Director, Design and Development at Ripley’s Believe It or Not! World Entertainment, leading a team of designers, architects, and project managers in the development of numerous Ripley’s projects. His experience encompasses more than 35 years in the global theme park and attractions industry. He is also the current Chair of the International Association of Amusement Parks and Attractions (IAAPA) Global Professional Development and Certification Committee. 

Where Can You Attend?

Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences will take place on June 11 at 11 a.m. in the Valencia Ballroom (W415AB) at the Orange County Convention Center.

Thursday's main event, 2030 Vision: The Future of AV, will additionally feature industry visionaries who are setting the pace for what's next in AV. This main event will be held in the Valencia Ballroom too.

During InfoComm 2025, there will be plenty of panels, tours, networking events, educational sessions, and more. You can also wander the trade show floor from June 11-13, where technological marvels await.

To learn more about InfoComm 2025 and register, visit www.infocommshow.org. And don’t forget to grab your free Exhibit Hall Pass with VIP code NEXTGEN today!