ANTWERP, BE (October 1, 2025)—GOER DYNAMICS B.V. today announced that its latest adaptive streaming codec, AURO-CX, is powering the newly launched global music streaming platform, AuroMasters, which is dedicated to immersive audio. This launch marks a major step forward for immersive music, positioning AURO-3D technology at the forefront of delivering high-resolution, three-dimensional sound experiences.

Unlike conventional streaming approaches, AuroMasters leverages AURO-CX with Adaptive Bitrate (ABR) mode, ensuring smooth performance across varying network conditions. This means listeners can enjoy the same original high-resolution master recordings whether they are at home on a high-speed connection or on the move with fluctuating bandwidth. Instead of downscaling to a “lower” version of the music, the AURO-CX principle dynamically adapts delivery, always preserving the immersive detail and intent of the artist.

“With AuroMasters, we are realizing a long-standing dream: bringing Immersive Music in studio-quality directly to listeners everywhere,” said Wilfried Van Baelen, CEO and Founder of AuroMasters. “By combining AURO-3D with its next-generation streaming, we can finally deliver Immersive Music as artists intended to everyone while introducing a business model that brings fans and creators closer together.”

Powered by AURO-3D’s next-generation immersive audio engine, AuroMasters brings AURO-CX adaptive bitrate technology to high-resolution music streaming for the first time. Previously only used in video, this innovation ensures the same high-resolution master file is delivered at the best quality possible for each listener’s available bandwidth.

No specialized equipment is needed to enjoy this experience. Listeners only need a phone and any headphones, or a set-top box and immersive speaker setup compatible with AURO-3D or Dolby Atmos. Users can explore its catalog through free previews before unlocking full tracks via a credit system, while artists benefit from a fairer distribution model that rebalances music streaming economics.

“Our new adaptive bit-rate technology AURO-CX—built on the 20-year legacy of AURO-3D—ensures that listeners can enjoy immersive music streamed in the highest possible quality, delivered seamlessly across devices and networks,” said Rudy Van Duppen, CEO of GOER DYNAMICS. “This marks an important step in AURO’s mission to make studio-grade 3D audio accessible worldwide.”

AuroMasters is available initially in Europe, the UK, the USA, and Japan from the App Store, Google Play, or Android TV, where users can start streaming immersive, studio-grade albums for as little as €1.50 to €2.00 each. Other markets will be added very soon.