Technology Coordinator, Public and School Librarian, and now Standards Coordinator at AVIXA.

I am a seasoned professional in the audio-visual industry with an illustrious journey spanning two decades. My passion lies in crafting immersive environments that transcend the ordinary, and my expertise has touched diverse spaces, from intimate huddle rooms to grand arenas and stadiums.

An Italian living in Sweden. I have found my passion in marketing and communication as the perfect path to unify goals and strategies. Lately, I've been focusing on promoting IoT solutions for schools and hospitals, making them aware of the advantages of IP-based device and how they can enhance quality care and student learning experience, beyond general security.

Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly. My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.

As an AV Digital Marketing Specialist at ImageNet Consulting in Oklahoma City, I leverage my expertise in digital strategy, SEO, and social media marketing to elevate brand presence in the AV industry. Through data-driven campaigns and compelling visual content, including photography and videography, I showcase ImageNet’s innovative AV solutions, driving engagement and brand growth. “Leadership is the capacity to translate vision into reality.” — Warren G. Bennis

I have 20 years of experience in the audiovisual industry. I started my company in Bolivia in 2005, selling outdoor LED video screens, digital signage systems, LED lighting, and providing large-format digital printing and point-of-sale promotional material manufacturing. During these years, I learned a great deal and worked with prestigious global technology brands in this field. In December 2023, we expanded all our services to the United States. In this new phase, I am collaborating on AV integration projects for clients in South America and within the country.

When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry. 

Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with  access to the resources that are most beneficial to the businesses and professional outcomes. My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus. And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans! Do feel free to reach out to me.