Krissy Rushing Tomlin is the CEO and co-founder of RISE Media Strategy. RISE is a full-service marketing agency that emphasizes expert, no-rewrites-needed, use-everywhere content that creates a resounding YES in the commercial and residential AV markets and beyond. This new marketing and content firm provides a fresh perspective on messaging, content, and marketing using big-picture AV expertise plus boots-on-the ground tactical marketing and writing chops to bring your company's message into crystal-clear view. 

I'm a huge fan of everything related to audiovisual (AV), photography, and videography. Working for an incredible company enables me to access the necessary gear for various purposes like live-streaming, content creation, broadcasting, and even independent filmmaking. If you're curious about my current favorite products, here's a list of what I use: When it comes to content creation, live-streaming equipment, and cinema gear, I rely on Blackmagic Design. Their products have been outstanding: Blackmagic Design ATEM Constellation 8K : This powerful tool is perfect for my live-streaming needs. URSA 12K Netflix Camera: With this camera, I can capture stunning footage, ideal for professional projects. URSA Mini Pro 4.6K G2 Netflix Camera: Another fantastic camera from Blackmagic Design, which I frequently use for my video work. Blackmagic Design Pocket Cinema Camera 6K Pro w/ DaVinci Resolve: This compact camera, combined with DaVinci Resolve software, provides excellent results for my content creation. When it comes to point-and-shoot cameras that are easy to use and versatile, I highly recommend FujiFilm  and Sigma. These are some of my go-to options: Fujifilm X-T30 II Camera: This camera is perfect for capturing high-quality photos and videos effortlessly. Fujifilm X-T5: Another excellent option from FujiFilm, providing exceptional performance for my photography and videography needs. Sigma fp and fp L Mirrorless Camera: These mirrorless cameras offer great flexibility and produce impressive results. And are the size of a deck of cards  Fujifilm X-S20,  this is my new go to for hiking,  Now, let's talk about lenses, which are an essential part of my gear: Sigma Art Lens: I simply can't get enough of these lenses. They deliver exceptional image quality and are a joy to use. Tokina Cinema Lens: When it comes to cinema lenses, the more options, the better. Tokina offers a fantastic range of lenses that cater to my specific requirements. Meike Cinema Lens : We all know that as photographers and videographers, we can never have too many lenses. Meike provides great quality lenses that I'm always excited to add to my collection. I hope this gives you an insight into my favorite AV, photography, and videography gear. If you have any specific questions or need further information, feel free to ask.