Started in High School working in a TV sales and repair shop (1979). Through college I remained working part-time in the TV shop as a technician and received my electronics background along with an associates degree in electronics.
From there I moved to an AV company as a bench technician then onto the road installing.
Ran up the ladder into management by 1995 and started my own company in 1999.
Now presently 12 employees strong, plus partime summer help and subcontractors on and off throughout the year.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.