Over 18 years of professional experience within the technical event production and broadcast environment performing following functions: audiovisual installation; preventive maintenance and equipment replacement; pre-production, localization and production planning activities; field-based video production with high degree of interactions with clients and operating all portable video and audio equipment; management of tools in OB vans ; lighting and A/V equipment set-up for outside and TV stage broadcasting; operating event production systems for mid and high-level both corporate events and live experiential events such as sports, serials, entertaining programs, etc.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A dynamic and competent industry professional with over 10 years experience across diverse sectors, focusing on marketing and sales of company products and services, developing healthy customer relations, and achieving business growth objectives.

Sanjeev is the level-headed and composed CEO of the company. He possesses more than 30 years of experience in the realm of Audio Visual, Computers and Technology. He began his rich career with Metal Box, a British Multinational company. Sanjeev stepped into the IT industry when he began working with the HCL group and continued this stint until the year 1995. The entrepreneurial spirit always ‘lived’ inside of Sanjeev, which finally overtook and he forayed into unchartered territory, in the year '1995', when ‘start-up’ was possibly considered a fad. This decision overshadowed his guaranteed admittance to a couple of completely paid Master’s Degree programs from elite Universities in the USA, and instead he pursued an MBA degree in India. Back in 1995, Sanjeev did not have access to external funding, but he built a company from the ground up with his personal resources and steered the company to acquire a position of a front-runner and beacon, in the AV industry. Sanjeev’s vision and focus are astonishingly coherent. He believes and leads by example, that a robust, agile, trained, and knowledgeable workforce is the only sustainable way to consistently meet the expectations of all stakeholders – employees, clients, partners, and shareholders. Such a workforce has the ability, skill, and attitude to consistently deliver best-in-class and state-of-the-art AV solutions. Solutions that exceed client expectations of operational efficiency, business growth, and high ROI. Sanjeev’s unflinching focus on these aspects is the driving force of the company to deliver sustainable great results. Sanjeev is an Electrical Engineering graduate, with a specialization in Computer Science from IIT Delhi and an MBA from IIM Calcutta.