PixSound is a mexican AV integration company with 20 years of expertise en Design, Install and Sell Audio, Video, Internet, lighting and Automation Systems for Corporates, Commercial and Residential Users.
Since 1993, I am General Sales Manager and founder of ICON Multimedia, global manufacturer of DENEVA solution, the Digital Transformation software for immersive experiences. In my role, I am accountable for the company’s business development. My passion for innovation has led me to expand DENEVA internationally, with a strong presence in the Latin American market. I am is also a founding partner of Sociograph, the Neuromarketing division of the ICON Multimedia group.
I started in the AV industry with Sales, focusing on Education clients since I hold a pedagogical background and strong enthusiasm for EdTech. Throughout my tenure I grew my clientele to government and small corporations offering expansive solutions. I loved all aspects of my position from creating customized solutions, supporting our partner manufacturers, managing accounts, to being onsite and in the trenches with our PMs, Installers, Engineers, and Programmers. Never know if you'd find me in a hard hat or high heels. Life granted me the opportunity to return to my alma mater high school and teach Business Education for a few years. Recently, I have returned to the AV world and very excited to be back!
Experienced AV professional with more than 15 years of expertise in project management, design, coordination, and technical consulting. I have a deep understanding of the audiovisual field, with a diverse background spanning nonprofit organizations, the public sector, and interactive museums. My career has been defined by a strong focus on immersive experiences — creating environments that blend technology, storytelling, and space to engage audiences in new ways.
At the heart of my work is a passion for transforming museums into interactive and immersive spaces, where audiovisual design enhances visitor engagement and creates memorable cultural experiences. My interests center on the intersection of technology and creativity, and I have always stayed at the forefront of this rapidly evolving landscape.