ITS Subcommittee Meeting Minutes

Date: February 11, 2026

Lead: Drew (Acting)  Elizebeth was not feeling well.

1. Leadership Update

• Anthony confirmed as new ITS Subcommittee Lead, effective March (replacing Elizabeth).
• Focus moving forward: increasing attendance, outreach, and community engagement.

2. Membership Growth & Outreach

• ITS Matrix submissions increased from approximately ~10 to approximately ~20 members.
• Five new ITS members joined since last meeting.
• Plan to send reminder emails and increase personal outreach for meetings.
• Leverage LinkedIn for recruitment and visibility.
• Use AI tools to improve engagement content.

3. Spotlight Member & Question of the Month

• Agreed to implement a consistent Spotlight Member template.
• Focus on storytelling and value, not promotion.
• Bryan Sarmiento will be the next Spotlight Member and present the Question of the Month.
• Greg to draft a multiple-choice question on integrator service diversification (AV, security, IT, broadcast).

4. Market Intelligence Topic

• Discussion on diversification trends including growth of Electronic Security Systems within AV firms.
• Blending of AV, IT, and security disciplines noted as an emerging trend.
• Plan to poll the ITS community on service diversification.
• Explore using AVIXA market intelligence data to support findings.

5. Education & Charitable Initiative

• Strong support for combining education and charity initiatives.
• Suggested partnerships include The Loop Lab and High School for the Recording Arts.
• Agreed this initiative should expand beyond ITS to the broader SI Council.

6. InfoComm 2026 Content

• Exploring podcast, panel, or forum format at InfoComm 2026.
• Proposed theme: Integrator 'War Stories' with Lessons Learned.
• Emphasis on value-driven, engaging storytelling.
• Jen coordinating with digital content team.

7. AI Industry Update

• Nathan Kinney offered a 10–15 minute presentation on the application of AI in the industry.
• To be scheduled for a future meeting.

Key Decisions

• Anthony Castillo confirmed as ITS Lead.
• Spotlight template approved.
• Bryan confirmed as next spotlight presenter.
• Greg to draft diversification survey question.
• Education/charity initiative to move to SI Council level.
• AI presentation to be scheduled.

Action Items

Greg:

• Draft diversification survey question.
• Finalize spotlight template with Anthony.

Brian:

• Prepare spotlight presentation and question.

Anthony:

• Lead outreach efforts (emails and personal calls).
• Implement spotlight initiative starting next meeting.

Jen:

• Continue InfoComm content coordination.

Nathan:

• Prepare AI update presentation for future meeting.

SI Council Leadership:

• Review and expand education/charity initiative.