Shure at ISE 2026: AI, Innovation and the Future of Communication

Shure CTO Sam Sabet explains how the company is investing in AI to improve collaboration technologies during a time when organizations are cost‑conscious but still demand high performance. This interview shows Shure’s commitment to innovations that strengthen communication and prepare customers for AI‑driven workflows.

Sol Rashidi at ISE: On the Advancements in AI in 2026

AI trailblazer Sol Rashidi offers her perspective on the state of AI, encouraging organizations to navigate the evolving landscape with intention. Her discussion emphasizes critical thinking, discernment, and proper governance as key aspects to scaling AI responsibly in the coming years.

How Antares Barcelona Uses VR and AI to Engage with Customers

In this ISE 2026 Tech Tour, Nate Robert-Eze discusses how VR and AI were used to create a digital twin of the building Antares Barcelona. This allows customers to explore the space from anywhere at any time, an example of how immersive technologies are enhancing decision‑making and engagement.

PTZOptics at ISE: Practical AI, Open Integration and Customer Use Cases

PTZOptics's Claudia Barbiero highlights real-world use cases involving practical AI solutions for camera controls. She explains the importance of approaching AI with smart applications that avoid getting overwhelmed by the hype.

AI, Sustainability and Display Tech: What’s Next for the AV Industry?

Florian Rotberg of invidis consulting explores how AI, sustainability initiatives, and emerging display technologies are influencing the AV industry. His analysis raises important questions about environmental impact, expertise gaps, and how these innovations are driving meaningful value and new risks.

ISE 2026 featured a variety of engaging conversations surrounding AI, and its impact can be clearly seen throughout the AV industry. From digital building recreations to camera innovations, these discussions emphasized the importance of adapting to this rapidly growing technology. What applications of AI did you find the most fascinating?