Think of IP protocols as synonymous with languages—they are the rules that control
communication between sent and received data via the internet. The language, or protocol, must
be the same to allow the user of the device to receive data from a website or another device.
TCP/IP, SMTP, PPP, FTP, SFTP, HTTP, and HTTPS are just some of the various protocols
available.

What are the differences in these IP protocols and how do these differences impact purchasing of
IP standards and uses? On today’s episode of Signal Flow presented by AVIXA, Host Ben Thomas is joined by Alberto Cieri, Senior VP, of Sales and Marketing at Matrox, to discuss what various IP protocols look like and best practices for the industry.

Thomas and Cieri also discussed...
1. Core differences between IP standards and the benefits of open standards
2. What does gear purchasing mean for the buyer, installer, and user in what standard do they use
3. Security concerns that need to be faced and preventative installation
Cieri elaborated upon the benefits of using open IP delivery standards. “Ultimately, that’s the
beauty of open standards. And that’s where something like IPMX is going and it’s really
designing itself to be the widest receiver out there. Because there’s going to be a lot of
manufacturers that are going to be building products that will allow to bridge one IP network to
another.”

Alberto Cieri is Senior VP, Sales and Marketing at Matrox. Prior to his current role, he served in
numerous positions at Matrox, including Sales Engineer, Sales Manager, and Senior Director of
Sales and Marketing. Ciera attended Concordia University, where he earned his bachelor’s
degree in electrical engineering, Electrical, Electronics, and Communications Engineering.