Dynamic industry leader with outstanding history of guiding technology companies to achieve year-over-year revenue growth. Goal-driven visionary with demonstrated proficiency at planning and building businesses from concept to operational to long-term profitability. Expertise in applying analytical intelligence, entrepreneurial imagination and administrative ability to opportunities. Turns distinctive competencies into competitive advantages. Adept at positioning organizations as industry leaders and leveraging communication talents to skillfully negotiate successful mergers and acquisitions. Detail-oriented product management expert with proven ability to conceptualize, create and launch vanguard products. Financial manager with record of successfully handling organizational budgets while holding full P&L responsibility.

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Interactive scape – Shaping human interaction. Fascinating and lasting experiences for customers, business partners and employees – according to the requirements of our customers we offer powerful and innovative software and hardware solutions for multi-user systems on large multi-touch displays since 2008. With our world-leading patented AI-based object recognition technology on touch screens, we make content, data and information about an object digitally tangible. For all our solutions and innovations, we focus on highest quality, intuitive design and first-class functionality - ensuring that the seamless interaction and user experience, not the technology, is at the centre of attention! We are researchers, interaction designers and product developers - and your expert partner for innovative multitouch projects and industry solutions in various fields like showrooms, POI and POS, fairs, museums and exhibitions, workplace, collaborative environments, smart city or science. We offer: - Multi-touch hardware, object recognition and software – everything from sophisticated standard solutions to fully custom setups. - Powerful hardware components – developed, designed and made in Germany. - Intuitive, adaptable multi-touch applications with cloud-based CMS for real-time updates. - Capable partners with special use case knowledge, developing extraordinary applications and systems with our hardware and technology. Our USPs: - In-house research & development and patented technologies. - 4K multi-touch displays, certified for vertical and horizontal use. - Premium quality, certified for intensive 24/7 use. - Displays that become smarter and smarter: AI inside. - Unique, globally leading, capacitive object recognition – the smallest, most precise and first transparent tokens. We are: - Digital pioneers in multi-touch displays and object recognition. - Successfully established on the market since 2008. - Researchers, developers, designers and innovators. - Open, curious, demanding and versatile.

Garth Lobban is a 35-year veteran of the AV industry who got his start in rental/ staging and live sound while attending college. After a tenure in rental and equipment sales, he moved to the manufacturing side passing through the ranks of high-profile audio and video companies in roles from market development, channel marketing, to product marketing. As Director of Marketing, Garth currently oversees the global Marketing and Training teams at Atlona where he has been for over eight years. He’s raised two children with his wife of 33 years and after hours you might find him on his bicycle or at his work bench.

Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

Engenheiro de Telecomunicações com MBA TV Digital e Novas Mídias de Comunicação e MBA Serviços em Telecomunicações. Sólidos conhecimentos em Comunicação Unificada (UC) e certificado internacionalmente como Engenheiro de Vídeo Conferência (CVE - Certified Videoconferencing Engineer), desde 2001 vem atuando neste mercado com excelência.

AVIXA Chairman of the Board