Powering Projects With Precision AV Delivery
An Italian living in Sweden. I have found my passion in marketing and communication as the perfect path to unify goals and strategies. Lately, I've been focusing on promoting IoT solutions for schools and hospitals, making them aware of the advantages of IP-based device and how they can enhance quality care and student learning experience, beyond general security.
We specialize in crafting Go-To-Market strategies in Asia Pacific, Channel Management, Strategic Account Planning and turning generic messaging into compelling value propositions for Vertical markets and Business Functions.
Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly.
My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.
As an architect by training and a collaborative technologist with 40 years of practice, my passions center on sharing insights on strategic marketing and business development, integrated building technology innovation, and leadership development.
I bring an award-winning B2B technology design thinking approach for national AEC and technology firms, backed by a history of marketing and sales leadership. My goal is to deliver innovative customer-focused solutions and client-focused technology strategies to enable a remarkable and memorable digital experience.
My marketing and technology expertise combines C-level integrated marketing strategy experience, deep technical knowledge in AV/IT design solutions, and extensive project experience with national corporate, educational, healthcare, and government clients.
I am known throughout the AEC industry for my thought leadership, creativity, energy, and integrity. I share my extensive experience writing and speaking on leading-edge marketing, design, and technology topics in AEC industry forums and publications.
My personal website, CatalystFactor, is a resource for growth strategies, leadership development, and marketing innovation.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
A CTS with more than 20 years in Pro AV. ISO/IEC 27001 Information Security Management System Practitioner -Information Security Officer and Comptia Security ce + certified cybersecurity analyst. I am passionate about mainstreaming and standardising data and information Governance, Risk and Compliance (GRC) best practices in ProAV.
The purpose of the Systems Integrators Council is to help advance the interests and capabilities of system integrators in the audiovisual industry by emphasizing standards and best practices, supporting continuing education, and increasing industry outreach with an eye on recruitment and retention. These elements are intended to drive excellence and growth in the Audio-Visual Industry.
The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry.
All are welcome in this council, no matter one's race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin, or any other community affiliation.
Sustainability in AV (SAVe) is the first industrywide U.S.-based organization to bring stakeholders together to take concerted action to achieve the 2030 Sustainable Development Goals (SDGs). From climate change and environmental degradation to poverty and inequality, our businesses, our communities, and our very planet face serious and accelerating threats to sustainability and survival. The good news is that we have the talent, resources, and – in the 2030 Sustainable Development Goals – a blueprint to make meaningful progress in achieving sustainability. By its very nature, the AV industry is well-positioned to make substantial progress in areas related to responsible waste management, life cycle carbon emission reduction, and reduced energy usage. What’s called for is leadership to steer the industry in the right direction. SAVe is a catalyst to achieve the SDGs, and serves as a bridge to other industries, NGOs and partner organizations. Though SAVe was founded in 2022, it has already developed an assessment tool to help stakeholders identify which SDGs to advance, and develop an action plan that can be implemented right away. Become SAVe Certified, and SAVe will help spread the word that your organization is part of the solution. SAVe also provides a vehicle for organizations to give their AV equipment a second life at the end of its first one by donating equipment through a network that SAVe has established with the Commission on Voluntary Service & Action (CVSA). This program is called SAVe A Second Life and it will have a direct impact on reducing the amount of e-waste our industry generates. Help us achieve the 2030 Sustainable Development Goals. You can do so by volunteering, donating to our independent nonprofit organization, and by participating in the programs we have established. Contact us today – because the clock is ticking!
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
I am a client centric AV/IT Technologist / Account Manager working with enterprise clients on a national and global level. With a long career focused on convergence technology, I am passionate about developing great user experiences through development of solving collaboration challenges.
Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business.
Why Choose Cocine AV?
With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for:
· Poor Acoustics
· MS Teams Integration
· Office Automation
· Building Automation
· PBX and Unified Communications
But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans.
The Cocine AV Advantage
Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently.
Why Shadowmatch?
· Accelerated Onboarding: Reduce the settling-in period to a week or two.
· Effective Restructuring: Seamlessly reassign employees to better-suited roles.
· Performance Tracking: Maintain clear records and proof of employee progress and decisions.
Our Commitment
At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.
Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions.
Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager
Museum of the Bible
Beeple Studios - Beeple LLC
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field