Michelle Muggli - AVIXA (She/Her)

Manager, Digital Product, AVIXA

About Michelle Muggli - AVIXA

Digital Product Manager at AVIXA, eager to engage with the community and collaborate to create a better user experience! Works from her home office in Minnesota with two kitty coworkers. Snowshoeing? Yes. Curling? You betcha! Lutefisk? Hard pass.

Company Type

Industry Association


Product Management



Influencer Of


Channels contributed to:

Welcome to AVIXA Xchange. Let's get started!

Rooms participated in:

Xchange Community Chat AV Marketers

Recent Conversations

Recent Comments

@Agil Huseynov The old adage of 'you get what you pay for' continues to prove true. And beyond risking business relationships, a poor product will also be noticed by the end user which could result in further loses. Thanks for positing!

Replying to Brent Handy

Infocomm already spun off AV-iQ.  It sounds like AVIXA is recreating the wheel.

I am a dealer/integrator who is short-handed and pressed for time.  I wear lots of hats.  AVIXA site visits are rare.  Manufacturers, sales reps, and daily emails provide the information needed.  I can't begin to read all of the emails they send.  How would this help me?

Hi Brent! The goal with this particular study was to test a possible solution to help visitors who are coming to AVIXA Xchange as a buyer. We learned through feedback that the current homepage doesn't give those users an easy way to get started with this journey. We are currently reviewing the solutions we tested to make a decision on what makes sense to implement. For a dealer/integrator like you, we hope this will allow you to connect with those in search of an AV solution more easily.

Comment on Did you know...?

Now I just need to convince one of the local bar trivia teams to add an "AV facts" category to the next game and I'm golden! Thanks for sharing these!

Comment on New Podcast Alert!

This is fantastic! Love the advocacy for women supporting women in AV!

Replying to Carrie Garcia

Hi! I can help out testing if it’s not too late. 

Hi Carrie!

I would be happy to include you with the testing! Please email me at mmuggli@avixa.org

Our volunteers are much appreciated! The winner of the Amazon gift card is Vincent Keane! Thank you to all who responded, I look forward to getting your feedback on our homepage prototype!

Replying to Richard Locke

I've viewed AVIXA Xchange as the front door to AVIXA for information and member services. I think I'm wrong.  Navigating between the information stuff and member services is opaque. I'm not able to complete a membership upgrade or get to my CTS transcript without calling Fairfax... 

Hi Richard, thanks for commenting! I believe most of what you are looking for can be found on AVIXA.org, rather than AVIXA Xchange. Let me know if you'd like to have someone from our customer service team reach out for additional support!

Xchange members, please help us shape our community experience by sharing your feedback! @Michelle Muggli and team, thanks for your work on making Xchange such a great way to connect. I look forward to seeing the results! 

Thanks Lisa!