AV Marketers

Share ideas and network with other marketing professionals in the AV industry.
Sep 06, 2022

Growth Marketing vs Traditional Marketing?

Interesting take on the differences in two approaches to marketing: 3 Distinct Qualities of Growth and Traditional Marketing | Inc.com1. Resilience -- More trial and error with growth marketing vs the long-term plans for traditional. 2. Full-Funnel Focus -- Traditional marketing works on awareness and lead capture; growth marketing touches all parts of the funnel. 3. Methodology -- Growth marketing allows you to make decisions based on real-time data and results, whereas traditional marketing can be based more on professional opinion and overall trends.  What are you seeing in AV marketing -- more traditional or more growth approaches? A blend of the two?
Aug 30, 2022

Hello from Munich!

Hi, AV Marketers! I am Sruthi and I am the Social Media Executive for ISE. I'm based out of Munich & also super new to the industry and the huge shift in my understanding of marketing needs this industry is about. Look forward to learning from everyone here and networking as well! :) 
Aug 25, 2022

Marketing's New Role

Hello marketers! This LinkedIn entry from Alan Brawn, Brawn Consulting, following his InfoComm seminar "Sales' New Role and the Importance of You" highlights key takeaways such as "the profound importance and changes in marketing especially omni channel and online marketing so easily accessible and searchable today." He shares his insights around Gartner's CMO Spend Report and offers up his "words to the wise"!  How have your marketing strategies and budgets shifted to align with recent trends? #AVTweeps @Jonathan Brawn #AVmarketing #marketing2022andbeyond

About this room

If you work in marketing or communications in the AV industry, you belong here! Share your challenges, successes, questions and network with your peers in this room.