AVIXA Xchange

Now in its 11th year our annual count of networked AV products is available. It has become the benchmark for tracking trends in the industry and is used by product managers, investors and marketeers. For the second year we have expanded our coverage of video products. Its completely free here: https://rhconsulting.uk/blog/networked-audio-products-2023/

Check out some upcoming Marketing Circle events: -Oct. 19, 5pm BST, 6PM CET, 12noon ET: Marketing Circle Coffee for Members-Oct. 20, 11:00 am - 12:00 pm Europe/London: Walking digital corridors to expand lead generation and build communities Marketing – The Circle Society

David Jones here.  I am the Business Development Manager for the Big Bang Companies.  We are a live event promotion and production company based in Rochester, MN.  We attended INFOCOMM in LV, NV and joined AVIXA at that time. I'm wanting to learn how other companies like the Big Bang Companies are taking advantage of the services offered by AVIXA.  Thanks and I'm looking forward to the interaction.

In his recent article "Special Skills Required for Audiovisual Technology Marketers" shared in the Jobs Room, @Joey Davis "touches on the special abilities audiovisual technology marketers need to thrive in this dynamic and competitive industry." What special skills and knowledge did you bring to your role as an AV marketer and how did you acquire them? Did you start out in AV in another role and bring those experiences to marketing? Did you take AV/IT courses, participate in webinars, devour trade publications, attend InfoComm...? Please share your story and any advice you'd give a dynamic marketing pro breaking into the ProAV industry!

Who will be at InfoComm?  Add the Marketing Meetup to your calendar now: June 15 at 2 pm.  (Check out the preview schedule -- more coming -- of Xchange LIVE in Orlando.)In the meantime, chime in with what you want the moderated Marketing Meetup to cover. At ISE, we did a round-up of "keep, swap and avoid." Should we try the same concept at InfoComm? Or is there something else top of mind that you want to discuss with your AV marketing peers?

My name is Hannah, and I am a Marketing Coordinator at AVIXA! I graduated and started at AVIXA in 2019 and am currently working towards earning my CAMP Certification through ANA. I’m curious as to what other certifications members of this group might have. Let me know about your experiences and recommendations! 

https://www.linkedin.com/posts/copper-leaf-media_petaverse-aprilfools-copperleaf-activity-7047840010535886848-xQjQ?utm_source=share&utm_medium=member_desktop

AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted! Here's a glimpse: Marketing to Integrators Understand the “business nature” of the Customer Capturing the Attention of an Integrator Marketing to and With an Integrator. Building Your Marketing Strategy First Define the End Points of Marketing. The Marketing Details: A Go to Market Analysis and Strategy Creating the Marketing Structure-Strategy, Plan, and Budget Marketing & Sales Collaboration Marketing vs Sales and the Need for Collaboration Market Insights Market Research (Who to trust and what do do) Building a Marketing Story and the Importance of Data Competitive Intelligence Competitors – Why It Is a Need-to-Know Situation Value Beyond “we are better”. Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!

Hi, I thought this group may be interested that we have produced a second edition of our research into AV and broadcast industry awards. We did this so we've got a quantifiable response when clients ask which awards to enter, and to hold industry awards to account, to ensure they are independent and free from bias. The report covers various topics, including judging methods, transparency, competence, publicity and sustainability. AV Industry awards report 2022

Marketers, I thought you might find this article posted by @Danielle Young of @CTS (Corporate Technology Services) valuable and wish to share it with your teams. It's a quick read with some solid tips. Anxious to see what you can add to her list -  How to Use Your Webcam to Record Video | AVIXA Xchange

Hi, AV Marketers! I am Sruthi and I am the Social Media Executive for ISE. I'm based out of Munich & also super new to the industry and the huge shift in my understanding of marketing needs this industry is about. Look forward to learning from everyone here and networking as well! :) 

Interesting take on the differences in two approaches to marketing: 3 Distinct Qualities of Growth and Traditional Marketing | Inc.com1. Resilience -- More trial and error with growth marketing vs the long-term plans for traditional. 2. Full-Funnel Focus -- Traditional marketing works on awareness and lead capture; growth marketing touches all parts of the funnel. 3. Methodology -- Growth marketing allows you to make decisions based on real-time data and results, whereas traditional marketing can be based more on professional opinion and overall trends.  What are you seeing in AV marketing -- more traditional or more growth approaches? A blend of the two?

Hi everyone! I am the Manager, Marketing Technology here at AVIXA. We are always looking for ways to connect with our prospects and get them engaged with the awesome content that we have! But when people opt out of hearing from us, we also want to know why!  I'd love to know what your opt-out process looks like! Are you asking why people are choosing not to receive communication from you? If so, please share some of your reasoning behind it! Thanks!

"I am not biased, everyone else is." A deep dive into social bias and its implications for consumers Getty VisualGPS report This report had fantastic statistics regarding perpetuated stereotypes in imagery and what these statistics mean for brands and ways to change in order to broaden the scope of the visual stories brands tell. For example, Only 14% of consumers see diversity from the companies they do business with.

Hi there Community!! I would like to know, what do you think about podcasts in this industry?  Have already implemented it in your company?

Hi, I am Clement Plombin, Product Marketing Manager for Jupiter Systems, I am based in Europe but covering global markets, and I am delighted to find this space to exchange best practices and PMM advice.  Being part of the Avixa Young AV professionals group, I am always keen to network and get ideas and best practices as a young person in the AV industry! Don't hesitate to get in touch for conversation via Xchange or Linkedin (https://www.linkedin.com/in/clement-plombin-189a7581/)

Hello, this is Bijou from San Diego CA, would love to network and learn about marketing best practices. Looking forward to some interesting conversations. Bijou

Hello marketers! This LinkedIn entry from Alan Brawn, Brawn Consulting, following his InfoComm seminar "Sales' New Role and the Importance of You" highlights key takeaways such as "the profound importance and changes in marketing especially omni channel and online marketing so easily accessible and searchable today." He shares his insights around Gartner's CMO Spend Report and offers up his "words to the wise"!  How have your marketing strategies and budgets shifted to align with recent trends? #AVTweeps @Jonathan Brawn #AVmarketing #marketing2022andbeyond

Hello I'm Jasmin Martinez, I belong to an AV product distribution company in Mexico, I'm happy to be on this platform and I hope to learn a lot from this community. I think it's a great idea to connect through this platform with all the people related to the AV industry. Just to start conversation: Currently what social network works best for you? And What kind of content do you create the most interaction with? Best regards.

I'm Roland from Copper Leaf Media, hoping this will be a great place to collaborate! 

As a professional service marketer, I'm always curious to hear what leads the ideas behind your client messaging. Architects and interior designers share images, engineers share innovative cost-saving or environment-improving solutions, and contractors (and AV integrators?) share efficiencies and schedule improvements. Product manufacturers and distributors share features and benefits (sometimes innovation).  With all the recent focus on "experience design," where does the voice of the customer come into your story?

This is Ojeny Magdy from Egypt. Thank you for the space and I'm really excited to catch new knolwdge and connections all the way here. :)

Let's dive deeper into marketing! I am a Marketing Manager at MAXHUB and have been in the field for over 5 years. This being my first time in the industry I have become aware of some of the things that work well within the AV industry, and the things that effort seems to do little. This room is to let us marketers communicate about the things that have worked!  Works: 1. Google Ads Researching your keywords is essential in this one, doing so has made it so that some of my ads have a 7-10% click-through rate on most days. Make sure you are setting realistic budget goals and you are golden. This is a great way to get leads into the door, add products to the cart, and create leads. I highly recommend a keyword researcher, however, you can use Google once you have your ad set up and it will let you add/block certain related keywords to your goods or services.  2. Email Blasts I have a 37% average open rate on my emails from Infocomm, if you can draw interest to your email with a question or by creating an incentive I have found that many more people are willing to click on an email. I use my own Amazon SMTP server for mass mail send-outs and an email builder to draft them to save on costs for huge email lists, but, if you are just starting out I would suggest Mailchimp or even Shopify has an amazing email campaign builder. Make sure you use a combination on gifs/videos/pictures and have content that is different!  3. Giveaways  Think printables such as spec sheets, brochures, case studies, as well as small items that people use daily. (USB sticks, chargers, shirts, hats, etc...) These allow your brand or outfit to give something to a client or potential customer that lets them remember you at a later point in time. Present yourself in a positive light with a UBP and you are good to go!  Doesn't Work: 1. Print ads When was the last time you saw anyone pick up a magazine besides at a dentist's office? Print ads are expensive and in my experience don't do a whole lot unless your product is a Walker Screen Mount in Seniors Digest. I think magazines are dinosaur marketing tools and if you really want to reach your target demographic, then electronic formats are what you should be working on. 2. Facebook/Snapchat/Instagram The people using these apps are not the type of people that are looking for products/services unless it is clothing or weird quirky gifts from wish.com. I say you stay away from these social media avenues as they are built for an entirely different purpose of product marketing that only few people will see results from. I know many people have found success marketing their products on Facebook and that is probably the only one I would suggest you try if any.  I hope some of these helped you out! Connect with me on LinkedIn if you would like to collaborate on anything!  https://www.linkedin.com/in/matthew-parsons777/

I'm Camila Ceal, Marketing Analyst at @Newtech. A great space to be part of! Can't wait to see all the content, collaborate, learn and expand our knowloadge in Marketing sharing the latest trends of the industry! An awesome opportunity  🙌

I'm Martina López, Marketing Analyst at @Newtech. Thanks for the space! I hope we can generate an exchange of ideas and continue to learn about our industry.

Hi everyone, i´m Camila Chavarri, Marketing Team Leader of Newtech (Argentina). How good to have this room to share ideas, strategies and events. I hope to meet you at some point.  Follow me on Linkedin:https://www.linkedin.com/in/camilachavarri/