Leading brands no longer rely on basic video conferencing; the bar is higher.

Now, there’s a critical need for high-quality corporate video content. 

Modern workspaces rely heavily on video communication, especially in remote or hybrid settings. According to Microsoft, the average employee spends 57% of their time communicating, including meetings, emails, and chat. Important live corporate events, like quarterly financial updates, highlight a reliance on video communication. Low-quality video calls, with fuzzy audio and glitchy feeds, lead to surprising results — like lower engagement and unfocused employees. Content must be creative and engaging for effective training, team-building, and enterprise initiatives. 

To achieve this, more corporations are adopting in-house broadcast-level studios. Major firms like Accenture have invested in their own virtual studios, reflecting a rapidly growing market that is easier to implement.

The imperative for high-quality corporate content 

Businesses must make lasting impressions on their internal teams and stakeholders to foster engagement and productivity. High-quality content is essential for many reasons:  

Employee engagement is a major challenge

Low employee enthusiasm and involvement directly impact finances, with a Gallup report finding low engagement has caused a $8.9 trillion global GDP loss. Shockingly, only 23% of those surveyed reported being engaged at work. This lack of engagement often results in decreased productivity and higher absenteeism, helping explain why 52% of employees actively seek new jobs. 

Disengaged teams are less profitable, and hiring and training new talent can cost up to three to four times an employee’s salary. High-quality video can engage current employees and attract job seekers in a highly competitive job market, reducing turnover and benefiting your bottom line.

Video content powers communication

In the battle for attention, video content stands out. Compared to links and text posts, videos are shared 1,200% more. Watching videos supports multisensory engagement, conveying nuance and evoking emotion through dynamic imagery. It helps people connect with your brand and message in an exciting, visual way. 

“Opening up the world of professional broadcast equipment is going to give you the flexibility to have high-quality video, high quality graphics, and then even decide things like look and feel. You can make things look cinematic, you can make it look like a live television broadcast.” - Jamie Hall, Ross Video Training Solutions

Tools, techniques, and infrastructure for better corporate communications

Because of advancements in video production technology, producing high-quality video content has never been more accessible. At Ross Video, we offer solutions prioritizing quality, versatility, and ease of use. These tools help corporations create impactful content while integrating seamlessly with existing workflows. 

Here are the top tools we use to help you excel in corporate video production:

• Ultrix - Routing Systems: The ultimate routing, multiviewer, and signal processing solution. As a software-defined platform, Ultrix offers significant cost, space, and power efficiencies with flexibility and agility.
  
  
• Carbonite Ultra 60 - 60 Input Production Switcher: A production switcher with up to 60 inputs and 25 outputs in HD or UHD. Carbonite Ultra 60 delivers big switcher performance in a cost-effective platform, with modular I/O boards and three full MEs in HD or UHD, meeting current and future production needs.
  
  
• TouchDrive TD3 - Production Switcher Control Panel: This panel provides intuitive control with touch, swipe, and gesture capabilities. Touch-enabled displays put important features at the operator’s fingertips. The built-in DashBoard computer allows configuration and control, setting a new standard for flexibility and efficiency
  

Updating legacy audio-visual (AV) systems and adopting decentralized workflows improve video production quality and efficiency. It supports growing content needs with greater agility and flexibility in marketing, training, and internal communications.

Integrating tools like Ultrix, Carbonite Ultra 60, and TouchDrive TD3 switcher panel with existing systems ensures a smooth transition without burdening your operations. As Dan Goldstein, Chief Marketing Officer at AVIXA says, “Corporate spaces are actually a lot more easily adaptable to studio applications than a lot of people think.” After making the switch, organizations can immediately see the difference in engagement and production value.

Strategic benefits and future trends in corporate video production

As the demand for exceptional video content grows, firms investing in high-quality production technology gain a competitive edge. High-quality video captures attention, boosts morale, and keeps motivation high – essential for productive workspaces and strengthening brand identity.

Professional-grade productions support strategic goals and align with the demand for interactive experiences. Staying ahead of these trends allows your corporation to remain competitive, innovative, and relevant.

“As we continue to work in a much more remote work-dominated era, there is a continuing need to maintain the quality of our work. That really began and accelerated during the pandemic and now continues as people have those high-quality content expectations.” - Mark Metzger, Digital Video Manager, AVIXATV

Ross Video Solutions for Outstanding High-Quality Corporate Content 

High-quality corporate content isn't a luxury — it’s mandatory for maintaining brand integrity and internal engagement. Firms that invest in innovative video production tools enhance their brand image, improve training outcomes, and boost employee engagement. Those who don't risk falling behind in the battle for attention, potentially face barriers that disrupt their message.

Ready to elevate your corporate video content? Contact Ross Video’s production experts here.