What is Virtual Production?

Virtual production is a term that's become increasingly popular these days. But what does it actually mean? In the simplest terms, virtual production allows you to mix animation with live footage—but there's so much more to it.
What is Virtual Production?

Virtual production is a term that's become increasingly popular these days. But what does it actually mean? In the simplest terms, virtual production allows you to mix animation with live footage—but there's so much more to it.

“The term 'virtual production' covers a real range of applications from previsualization and fully CG animated projects to the LED-wall in-camera visual effects made famous by The Mandalorian,” lex Stolz, Future of Film, said in the 2021 Nostradamus Report. “What’s exciting is that it is already possible for filmmakers to use this technology, just not necessarily yet in a huge professional studio volume."

Sarah Jones, senior technical solutions specialist at Blackmagic Design defines virtual production as "a revolutionary tool that combines physical and digital environments, blurring the lines between production and post, and ultimately providing content creators with more creative opportunities."

Virtual production allows for immense creative freedom, added Akintayo Adewole, creative technologist at DRKR PXLS. "With very little hardware, free software, a desire to learn, and a lot of creativity, you’re in the game," he said. "You can start and finish full productions virtually in-engine or extend it to the real world. There are endless possibilities for high-end storytelling."

Visit https://lavnch.com/lavnchcode/what-is-virtual-production/ to read the full story.

Comments

Go to the profile of Joé Lloyd
3 months ago

Hey @Megan Dutta have any of the LED showrooms started to implement these studios? Would love to see one!

Go to the profile of Megan Dutta
2 months ago

I know Vu Technologies has a virtual production studio in Vegas. I'm taking a tour during NAB Show!

Go to the profile of Joé Lloyd
2 months ago

Tell us all about it when you get back!!