The misuse of personal streaming accounts is costing the music industry $1.38 billion per year

78% of small-to-midsize businesses in the US currently misuse personal streaming accounts to play music to their customers. It's costing the music industry $1.38 billion per year.

Jun 04, 2024

Soundtrack Your Brand and Marcus Gamme

2 contributors

The misuse of personal streaming accounts is costing the music industry $1.38 billion per year

Liked by AVIXA and 2 others

In a Music Business Worldwide article, Ola Sars, Founder, CEO & Chairman of Soundtrack Your Brand, addresses the widespread unauthorized use of consumer music streaming services in business settings, which leads to significant financial losses for the music industry.

A high-profile case in recent times is Apollo Private Equity, who was sued for $264 million for illegally streaming music at the Venetian hotel in Las Vegas, which illustrates the broader issue of music misuse by businesses. The article highlights that businesses misuse of music often is due to misunderstanding licensing requirements.

An industry-wide educational campaign to inform businesses about legal music use and the consequences of infringement is needed, where Pro AV can play an important role.

Come speak music licensing and how Soundtrack Your Brand can help businesses get in control of music and increase sales during InfoComm 2024, Jun 12-14th in Las Vegas.