Virtual studios have made a comeback. First explored during the dot-com bubble, they fizzled out due to high costs, complexity, and mediocre graphics. Initial disappointment led the industry to mostly ignore this technology.

But now, virtual studios are undergoing a revival, thanks to clever innovations, advancements in tracking technology, and a demand for high-quality video content.

To help this technology reach its potential, Ross Video has collaborated with major global corporations, including Accenture, Cisco, and DHL, to implement new audiovisual (AV) video production methods, keeping firms competitive in corporate communication and content production.

These studios give corporate workspaces a clear edge — and can directly benefit your business.

It’s time to reimagine corporate communications   

In modern corporate workspaces, sophisticated virtual studios can enhance collaboration solutions such as integrated solutions like Zoom or Teams. These traditional tools often feel like they need to be more robust and adequate for high-quality content creation. Instead, people crave the feeling of in-person events and seek clear communication to curb wavering attention spans. Here’s how virtual studios make a difference:

Re-thinking internal communication

Along with the popularity of remote and hybrid work models, businesses are pressured to build inclusive, collaborative corporate cultures. Virtual studios improve employee engagement and comprehension through e-learning, video memos, and modern meetings, supporting long-term retention.

“We were hiring a ton of people, how do you engage them? We have over 500,000 people that work at Accenture. Having a studio really allows an additional way to engage and educate people.”  – Brian Vabulos, Accenture Productions

Revolutionizing external communication

Captivating today’s distracted, inundated audiences through immersive storytelling is critical, especially with the average person seeing 8,000 ads daily.^[1] Standing out means delivering compelling content with dynamic visuals and engaging narratives.

Audiences increasingly look for live, authentic, accessible content.^[2] Ross Video's AR, virtual production, and control room support solutions exemplify this approach. At InfoComm 2024, the largest AV-technology exhibition in North America, these solutions produced and streamed seven live episodes, engaging audiences across major social media platforms like LinkedIn and YouTube from the AVIXIA TV Studio.^[3]

Corporate announcements and shareholder meetings must also be polished, professional, and clear to maintain investor confidence. This leads to improved credibility, trust, and market perception.

Video outcomes that are scalable, flexible, and simple

Sharp graphics and immersive creative elements make virtual studios powerful, engaging storytelling tools. Their advantage lies in their scalability and flexibility, easily adapting to large-scale corporate events. With automated workflows, templates, and pre-recorded transitions, virtual sets become reusable for different events. Investor meetings or corporate announcements can be produced with only minor tweaks. These capabilities make them ideal for small teams needing high-quality content with minimal effort.

“With virtual sets, you essentially have an unlimited library of props and immersive environments that you can quickly change to bring the story to life … without the cost of storing real props and rebuilding sets.” — Mike Paquin, Senior Product Manager, Virtual Solution at Ross Video

Virtual studios streamline live video production, allowing quick transitions between sets. AV producers can easily repurpose studio spaces for events and announcements without needing multiple physical sets. These simple tools empower teams for daily communication.

The future of virtual studios

As augmented reality, virtual reality, and extended reality (XR) technologies rise in popularity, consumer expectations will evolve.^[4] Corporations must stay ahead of these technology trends to remain relevant.  At the same time, organizations must adopt reliable, efficient, and easy-to-use tools for daily use to foster operational efficiencies.

“The improvements in tracking technology for virtual sets have been a game-changer. These systems are now incredibly precise and reliable, which means they require less maintenance and can be used daily without the need for constant recalibration.” — Mike Paquin, Senior Product Manager, Virtual Solution at Ross Video

To stay competitive and adaptable to the future, adopting scalable technologies is necessary. Success in the modern corporate workspace means doing more with less: more content with less budget, more engagement with fewer staff, and more dynamic elements in less time. Virtual studios help you achieve this.

Power your corporate message with Ross Video

Forward-thinking companies recognize the strategic advantage of virtual studio technology. Companies use Ross Video products like XPression, Voyager, and Lucid to automate and streamline immersive virtual studios. Workflow automation tools, such as Overdrive and Streamline Pro, integrate these tools, speeding up production processes and ensuring brand consistency and quality.

With these tools, communication teams and creatives can focus on content creation and storytelling — sometimes live on air — without adding to their directors’ workload. These factors lead to outstanding content, unparalleled audience engagement, and efficiencies.

Ready to learn more about how Ross Video can power your corporate communications? Contact our production experts here.

^[1] https://player.vimeo.com/video/693982692?title=0&byline=0&portrait=0&autoplay=1

^[2] https://www.dash.app/blog/video-marketing-statistics

^[3]https://www.avixa.org/about-us/press-room/2024/04/05/infocomm-2024-to-showcase-content-production-and-streaming-in-action-at-the-avixa-tv-studio

^[4] https://www.ericsson.com/en/reports-and-papers/consumerlab/reports/merged-reality