Many brands have been collaborating with influencers that have an engaged audience in their industry. While this method of influencer marketing can be very impactful, it's important to take the necessary steps to ensure brand safety. To do this, choose influencers who align with your brand's core values and are consistent with how you market your brand.

Here are 8 steps that can help establish brand safety:

1. Thoroughly vetting influencers: look beyond the number of followers. Examine their content, interactions, and marketing history.

2. Follower analysis: make sure the influencer's followers are real and represent your target demographic.

3. Clear guidelines and contracts: create detailed guidelines and contracts so everyone is on the same page.

4. Content approval process: establish an efficient, structured approval process that includes all of the stakeholders.

5. Transparency and disclosure: be sure that the influencers that you work with are transparent and disclose they are working with your brand.

6. Monitoring and compliance: continue to monitor an influencers content and online behavior after you sign the contract. 

7. Content collaboration: create a collaborative relationship with influencers. This includes providing them with information and resources to create content.

8. Post-campaign evaluation: conduct a thorough evaluation to assess the impact made on your brand.

To dive further into this topic, read the full article, Eight Steps to Ensure Brand Safety With Influencer Marketing, by Natalie Szymiczek on MarketingProfs.com.