How to do marketing in audiovisual integrator companies?

There is no correct answer, but rather several possible strategies... we know that it is a constantly transforming field due to innovations and technological advances. But to understand what the correct actions, strategies, and goals are, we must be very clear about where we want to go and what growth we are looking for, in order to provide our leads with the reason to choose us.

But before reaching the magic word LEADS, we must detail some fronts with whom we must constantly interact, including:

• Allied brands: those brands with which we work for solutions
• Partnerships: collaboration platforms such as Microsoft Teams, Zoom, or Google Meet, among others
• Distributors/vendors: those who bring us products and prices
• Associations: memberships and collaboration in technological exchange spaces

What they all have in common is that they have clear product or service lines to offer. We, on the other hand, offer solutions that mostly involve all parties. Quite a topic, right? I imagine that many of us in this field find this gives us headaches, as we have different strategies or agreements with each one of them.

On the other hand, a large part of our daily tasks consists of securing collaborations, budget, participating in events, doing demos, negotiating prices/discounts, training our sales force, among others. It becomes a real obstacle course, where we constantly move forward and backward. And that is what makes our day-to-day interesting. Do you agree?

One piece of advice I can give before getting into strategies themselves is to understand the core, the DNA of the company, and after that, to know each of the solutions we offer very well. This way, we can start creating the famous MARKETING PLAN where we outline a number of strategies to achieve the company's objectives, taking into account the margins each one leaves and the relationships we want to have with the aforementioned fronts.

Once we have that clear, we move forward with the actions we can take to achieve those objectives, taking care of strategic relationships.

Are we in agreement so far? Where do you feel you need a double-check?