Kids Cancer Ward In UK Uses Playful Projected Characters To Engage Donors

Arts Collective Universal Everything's Human Motion Characters Collect Funds Right On Sheffield, UK Hospital
Kids Cancer Ward In UK Uses Playful Projected Characters To Engage Donors

The digital arts collective Universal Everything - which is not easily explained in a few words (so go here) - is behind a really interesting take on hospital donor walls that marries custom creative with short-throw projection and a mobile app for both controls and donations.

Parade is described as a playful digital donor wall, created by Everyone Forever (a Universal Everything initiative) for the Cancer and Leukaemia Ward at Sheffield Children’s Hospital, in the UK.

Parade aims to generate funds for The Children’s Hospital Charity. Each character joins the parade through a donation, made at the ward or online. It also offers a much-needed distraction during treatment.

The digital artwork brightens the ward, inviting young patients and their families to enjoy a parade of joyful characters. Watch as 3D animals — including flamingos and elephants — walk by on the wall, as well as more curious creatures designed to capture the imagination. Bringing colour and movement to the space, Parade provides an uplifting, engaging visual experience for the ward’s patients and visitors.

Sheffield Children’s Hospital is one of only three stand-alone children’s hospitals in the UK. Its arts programme, Artfelt, is funded through The Children’s Hospital Charity. It aims to brighten the hospital, make children smile, and engage patients in creative workshops during their stay. Parade was commissioned by Artfelt and created in collaboration with web studio Kleber. Donations will help to fund craft and play activities, updates to the hospital environment and packs for parents.

For more detail and to watch a video, click here ...


Go to the profile of Lisa Matthews, CTS
3 months ago

What a wonderful project! It's so incredible to be able to offer this creative combination of care and contributions. Thanks for sharing the story. Surely it will inspire many....

Indeed a very inspirational and innovative use of Content and AV. This reminds me of the innovative use of Adventure themed content and displays used in MRI, X-Ray Machines and CT scanners for use with children to make their experience less scary and eventually improve diagnostics by getting a better picture and eventually better data! Design thinking approach it is!!