Following Donald Trump’s projected victory in the 2024 U.S. presidential election, the pro AV (audiovisual) industry is preparing for a shift in market dynamics that could significantly impact the sector. Known for his emphasis on infrastructure development and changes to trade policy, Trump’s renewed term may present both challenges and opportunities, reminiscent of his previous administration's influence on the technology and manufacturing industries.

Infrastructure Investments to Boost Demand for Pro AV Solutions

Under Trump’s prior administration, infrastructure was a major focus, with ambitious plans to modernize transportation, government facilities, and public spaces. Many pro AV experts anticipate a similar emphasis, particularly on revitalizing airports, railways, and education facilities. These initiatives could generate strong demand for AV technology, with increased projects involving digital signage, interactive displays, and advanced control systems. Industry leaders are hopeful that this focus will translate into a surge in government and corporate projects, as public and private sectors look to enhance spaces with modern AV solutions.

"We’re excited by the potential opportunities Trump’s infrastructure focus could bring to the pro AV industry. With a focus on advanced displays, interactive solutions, and real-time communication tools, our technology aligns with the modernization goals of infrastructure projects," said Agil Huseynov, CEO of AVENDOR. "We expect AV technology to play a pivotal role in creating efficient and engaging public spaces."

Trade Policies and the Cost of AV Technology

However, with Trump’s history of tariffs on imported goods, there’s some concern in the AV industry regarding potential price impacts on AV products that rely on foreign components. During his previous term, tariffs on Chinese imports affected technology costs across various industries. If similar policies return, prices on AV equipment like displays, processors, and digital signage components may see upward pressure. AV companies might face challenges in managing operational costs or may need to explore alternative supply chains to mitigate the effects of tariffs.

Comparing Market Conditions Across Administrations

The previous Biden administration focused heavily on promoting sustainable energy and digital equity, which led to AV growth in green technology and remote work solutions. Trump’s return signals a shift from these priorities to a renewed focus on infrastructure and deregulation. Analysts suggest that these changes could stimulate traditional AV sectors, particularly in physical infrastructure, though sustainability initiatives might receive less federal support.

The renewed focus on industrial projects is also expected to impact AV technology in corporate and commercial real estate, with a rise in demand for conference room systems, public announcement technologies, and collaborative AV setups. However, companies dependent on green or digital equity programs may see shifts in funding or program availability.

Outlook for 2025 and Beyond

As the industry adjusts to new policies, companies remain cautiously optimistic. The anticipated infrastructure projects, paired with Trump’s business-friendly stance, could foster growth, though pricing stability may be impacted if tariffs return. Industry insiders advise clients to strategically plan AV projects to adapt to potential changes in supply and costs.

With a deep-rooted commitment to innovation and customer-focused solutions, AVENDOR is ready to support businesses navigating these shifts. By delivering versatile, high-quality AV technology tailored for modern infrastructure needs, AVENDOR aims to empower partners and clients to create impactful, future-ready spaces.