The AV Marketers networking event followed by a panel discussion as part of Integrate + AVIXA speaker series was the perfect opportunity for AV Marketers in the Oceania region to come together, get to know each other, share collective experiences and insights on marketing for and in AV companies.
The panel comprising of seasoned marketing professionals with varied experiences - in PR, Events, Digital, and Brand Marketing engaged in an insightful discussion on 'Marketing in 2022 and Beyond'.
Panel:
Lenka Šatánková, ULA Group
Jodie Steele, Your View Marketing
Devyani Sharma, Axis Communications
Sharyn Lowe, Flaunt Marketing
Chaired by: Timothy Stackpool
Some of the key takeaways from this discussion could be summarized as below:
1. Alignment of sales and marketing is driven by business objectives and it's always a collaborative effort between the two functions
2. Yes, the current times are tough with greater focus on performance coupled with crunched marketing budgets. However, it is also a great opportunity to explore and leverage tools - like digital, community building, Video Marketing and Search Engine Optimization. Eventually, it all boils down to analytics that can help us course correct and pivot when necessary
3. Marketing Automation is definitely a great investment and companies needs to evaluate the best CRM, e-mail marketing tool based on their goals and budgets
4. It pays to be consistent and creative when it comes to content creation. It's no longer about the features and benefits of a product or service. A deeper understanding of the customer and what it means to address their pain points and concerns can create winning content with value creation for the customer
5. Frugal marketing is possible! As a marketer one needs to evaluate the right tools and techniques, invest in automation and be performance driven when it comes to spends and evaluation of campaigns
6. Finally, are newer platforms like Tik Tok, Metaverse, (for B2B) here to stay and would they replace channels like LinkedIn, YouTube etc?
As businesses processes mature and transform to brace up for future disruptions, marketing is all about creating a path to achieving more for less in a sustainable manner.
@Stephanie Bleakley @Soren Norgaard @Jonathan Seller - Look forward to hearing your thoughts on this topic
Please sign in
If you are a registered user on AVIXA Xchange, please sign in
Great insights, thank you for sharing them @Monisha Devaiah
@Franciele Mesadri - happy to share! Looking forward to hearing more about what AV Marketers in LatAm have to share about trends in the region!