Image of AT&T Discovery District, Dallas. Photo by Grant Gay
This article by Hans Neubert and David Kramer is part of Gensler's Design Forecast blog series looking at what's next in 2023 and beyond.
The human experience has most often evolved with the invention and adoption of new technologies, leading to positive coexistence at its best. Living with future computational intelligence at scale will require new natural interactions that make technology itself invisible while making it accessible through common interfaces that will amplify productivity, learning, collaboration, and delight at their core.
A considered and thoughtful approach to designing for the built environment will be needed to guarantee future progress and a balanced human existence. Architects, designers, and technologists have an opportunity to collaborate and guide this next wave of innovation by placing people and their multisensory needs at the center of the architecture and design process.
Here are five opportunities that shape the future of technology in the built environment:
1. Immersive Placemaking. Consumer demand for in-person entertainment soared in 2022 and continues to expand. Coalescing a community around place and experience that is activated by technology is a growing part of immersive experience design, blurring the boundaries between physical and digital storytelling. As technologies become cheaper and more powerful, we expect evermore dynamic placemaking on an urban scale. This will bring new experimentation and engagement to urban culture, sports, entertainment, hospitality, retail, and mixed-use developments.
Example: Gensler led the design for the AT&T Discovery District as a dynamic extension of downtown Dallas — a place that fosters new cultural and community connections between visitors, employees, and the local business community.
Continue reading at Gensler Research & Insight to discover equally stunning and insightful examples of "Blended Reality", "Continuous Innovation", "Intelligent Service", and "Real-Time Sustainability".