A version of this article exists on rAVe [PUBS] written by Gibson Kete.

In the contemporary landscape of communication and safety, digital signage and IP-based audio systems have emerged as crucial tools for mass notification applications. This article delves into the latest trends in these technologies, shedding light on their role in enhancing security and streamlining communication. As we navigate the dynamic world of digital signage and audio solutions, we’ll explore how they are collectively shaping the landscape of mass notifications for a safer and more efficient future.

Mass Notification Digital Signage Trends

One of the predominant trends in the field of digital signage is the growing emphasis on multi-functionality. Digital displays are evolving beyond their traditional role in advertising to encompass a wide range of services, including emergency notifications and dynamic wayfinding.

As Nanolumens’ Todd Alan Green pointed out, “These dynamic displays now serve as mission-critical messaging systems, revenue generators and emergency response tools. We can now address a multitude of use cases and deliver significantly more value than simple digital signage displays used to provide.”

According to Green, these modern displays are seamlessly integrated into content management systems (CMS) with dedicated templates for emergency notifications. This integration involves real-time data sources, such as weather updates and security alerts, which play a pivotal role in ensuring that notifications are responsive and context-aware. Green emphasized the importance of a robust CMS that can connect with data sources through APIs, facilitating automation and context-aware notifications. Jay Leedy of Sony also noted that cloud-based communication tools and open-source data are simplifying the issuance of timely and context-aware alerts.

Additionally, a noteworthy trend is the proliferation of screens employed for critical messaging. Andrew Gildin of Korbyt commented, “We’re observing a substantial surge in screen deployment, spanning across digital signage, meeting room displays and even door panels.”

Multi-Channel Approach and Personalization

Another noteworthy development involves the integration of mobile devices to enhance digital signage, especially in emergency situations. Leedy highlighted the significance of a multi-channel approach using smartphones, as certain types of messages are better suited for specific screen types.

For example, Leedy said, “In a corporate communications environment, a digital sign may detail specific actions required as per corporate policies, whereas an advertising sign might simply announce an event and instruct people to follow guidance on their smartphones.”

In emergency scenarios, it is crucial to consider the audience and the duration for which they will be in front of and able to comprehend the message. Leedy advised that simplicity is key in emergency messaging, as long as the content doesn’t induce panic.

The Growing Significance of IP-Based Audio in Mass Notification Systems

Now let’s delve into the world of audio trends, where the integration of IP-based systems is reshaping how organizations communicate and ensure safety in mass notification applications.

According to Gina Sansivero of AtlasIED, personnel safety and facility security are paramount concerns for organizations across various industries, and IP-based audio systems have gained prominence due to their ability to address these concerns effectively. These systems leverage existing network infrastructure and the power of software for efficient operation.

Enhanced Security and Automation

One of the key advantages of IP-based audio systems is their ability to enhance security and automation. By integrating software-based solutions, organizations can automate responses and reduce the potential for human error during high-stress situations. It’s also important to note that these systems are not limited to traditional speakers. According to Sansivero, the systems also include microphones for two-way intercom, visual elements like flashers and text-based screens for improved communication and compliance.

Interested in learning more about these current trends? Read the rest of Kete’s article here.

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