The Valle Real shopping center located in the Camargo area (Cantabria), has undergone extensive remodeling in order to improve all its internal common areas, and whose works are about to end this year.
The project led by Sonae Sierra and (WeAre) Reify, had the collaboration of the construction company Copsesa and INEL-2000, and involved an investment of more than 10 million euros to renovate its common spaces. The objective of this complete internal renovation is to modernize the spaces of the shopping center of more than 48,000 square meters by adding innovative technological solutions, thus offering a high-quality experience to the user, and reinforcing its position as one of the reference centers in Cantabria.

The conceptual design for the remodeling of the shopping center is entirely inspired by the natural wealth of Cantabria. For this reason, this concept has been integrated into a new children's leisure space: it is called Bird Land, "Land of Birds" inspired by the Alday marsh located in the immediate vicinity of the center. In this new space, LED screens and ad hoc and personalized content were installed in the recreational areas and in all areas of the toilets.

Unique spaces with personality thanks to digitization
For this comprehensive renovation project of the shopping center, the property has had the collaboration of its technological partner LED DREAM Group, a specialist in technological solutions based on LED screens, AV PRO material, digital content, and dynamic digital lighting, for the remodeling of the new Bird Land children's leisure area, and the 3 complete toilets of the shopping center.

The project includes the conceptualization, design, and execution of all audiovisual elements. LED DREAM Group, took charge of the project from the manufacture, supply, and implementation of audiovisual digital elements and their support structures; to the design, creation, and adaptation of content inspired by the nature of Cantabria for all screens under the Brightsign and Broadsign platforms, through which the implementation of 3D content and various HTML5 templates for the reproduction of dynamic content was carried out; and the implementation of the entire project. All these elements were perfectly integrated with the aim of transmitting a differential value, maintaining the essence of the Valle Real shopping center, with audiovisual technology as the protagonist.

A point of balance between creativity, design and LED screens in the toilets
LED DREAM Group also took charge of the creation of a modern and very visual space that adapts perfectly to the aesthetics of the facilities. This solution proposes to achieve a visual and emotional experience for customers thanks to the technology that takes advantage of the potential of LED screens to create a unique harmony and project different contents, among which spectacular images of the natural spaces of the area such as the Picos de Europa, the Dunes of Liencres or Collados del Asón. The location of these elements in the men's and women's toilets are distributed throughout the center, which makes the project even more striking and differential.

For this, LEDDREAM Group has supplied and installed 34 indoor LED screens of different sizes and shapes, distributed in the 3 toilets of the shopping center, with a high resolution pixel pitch, high quality image processing and color depth. All the screens are synchronized with each other to show content in a unison way and respecting the space of each one thanks to the mapping of the contents. LED technology has been integrated into a glass frame in a very aesthetic and subtle way, fully accessible for subsequent maintenance, and perfectly adapted to the space and furniture. It has been designed thinking of avoiding water and humidity on the screens, while still providing dynamism and modernity to these spaces.

In addition, LED DREAM Group, through its content partner Channel4you, has taken over the creation and management of the content on its installed screens. From LED DREAM, as specialists in LED and audiovisual technology solutions, we continue to provide new digital solutions to our partners and customers!.

About us: We are an audiovisual engineering company, we specialize in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technology partner, we provide the most innovative solutions on the market, intending to bring spaces to life, and generate memorable interactive and digital experiences that attract shopping center visitors. We have a virtual showroom, where you can learn about all our technological solutions. Reserve your space at mkt@leddream.es