AVIXA (Audiovisual Integrated Experience Association) stands at the forefront of the professional audiovisual trade and is dedicated to enhancing its members’ careers and expanding their reach within the industry. AVIXA hosts influential trade shows globally, including their North American flagship show, InfoComm, to showcase and educate members on the latest innovations in ProAV. 

The Challenge

As a reflection of the corporate world’s move away from integrated meeting solutions to full video production, AVIXA sought to dynamically demonstrate the potential of AV technology outside of traditional broadcasting. They wanted to educate attendees on the wide range of broadcast technologies and how they could be used in parallel applications, such as corporate events and communication. While they had TV studios on the show floor before, they wanted to aim higher and captivate attendees with an immersive, high-quality production that reflected the advanced nature of the industry. 

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The Solution

In collaboration with Ross Video, AVIXA introduced an interactive, compelling experience at Infocomm 2024 with their live virtual TV studio on the booth. Ross Video’s expertise was instrumental in designing a studio that utilized augmented reality graphics, green screens, and Ross’ trackless Voyager system, creating an immersive environment for learning, interactive demonstrations, and interviews. Seven live shows were recorded, produced, and streamed live from the TV studio on the booth, bringing the experience to audiences globally.  

This partnership allowed AVIXA to seamlessly blend educational content with practical demonstrations, effectively demystifying the technology for attendees and illustrating its accessibility and ease of integration into non-traditional broadcast applications.

The Impact

The collaboration between AVIXA and Ross Video enhanced the visual and functional appeal of AVIXA’s trade show booth. It provided an engaging and educational experience that helped demystify top-tier broadcast technology for members and attendees. By offering a fun and intriguing, hands-on learning experience, AVIXA and Ross demonstrated the practical application of virtual production technologies in non-traditional broadcast environments and corporate spaces.

The success of this project has laid the groundwork for a long-term partnership, aiming to continually innovate and push the boundaries of what is achievable in AV technology.

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