On February 1st, LEDDREAM Group, in collaboration with Cushman Wakefield, held an exclusive technological tour for visitors during the ISE fair, the world's most important audiovisual sector event. The event took place in the lobby of the Diagonal 123 building.
If you've seen one and wondered, "How did they do that?" - Here's a special video showing how the Diagonal 123 office building stands out not only for its modern and unique architecture, but also for integrating Digital Signage into its identity and enhancing the user experience.
Located in the heart of Barcelona's Innovation District, Diagonal 123 stands out on the city skyline with a huge 50m2 L-shaped LED screen located in the building's reception. This unique design served as inspiration for the Cushman Wakefield and LEDDREAM Group teams when working on the design of the main lobby's digital signage.
When we think of digital signage, we often think of how it is commercially used as a way to inform and effectively promote. However, when you combine creativity, architecture, and AV technology, digital signage can transcend to a very special place: Art. It is a form of artistic expression that allows for immersive spaces and unique experiences in the building... read more. The possibilities are endless. Enjoy this behind-the-scenes video and immerse yourself in the experience of Diagonal 123! Thanks to the entire Avixa team for the fantastic work and for capturing the essence of this project!
Special thanks: The visit to the Diagonal 123 building was presented by Priscilla Camassa, Architect, Project & Development Services at Cushman Wakefield, and Carlos Delgado, Director of Operations at Led Dream. They both revealed and delved into the objectives and challenges of this great project, implementation of audiovisual technology, digital signage systems throughout the office, and the creation of 2D and 3D content.
There is no doubt that digital signage has revolutionized the way companies interact with their audience. Thanks to creativity and cutting-edge technology, digital signage has become a powerful and effective marketing tool that attracts consumers' attention and engages them in an unforgettable visual experience. Explore more innovative projects here
On Diagonal 123 is an emblematic 10,700m² office building owned by the Metropolis business group, which enjoys views of Parc Central and the Mediterranean Sea. Located in Barcelona's 22@ district, it is globally recognized as one of the European references in Smart City Concept and innovation. It incorporates technology, sustainability, and people's well-being, earning the BREEAM Excellent, Good Platinum, and A Certification status.
About LEDDREAM Group: We are an audiovisual engineering company specializing in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center. We have a virtual showroom where you can learn about all our technological solutions. Reserve your space at firstname.lastname@example.org.
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