Costco is well-known for its strong employee culture and is regularly included in myriad Top Places to Work rankings. Their employee engagement track record speaks for itself with more than 60% of U.S. employees having 5+ years of service, and more than 30% having 10+ years with the company. More incredible is an industry-trouncing turnover rate of around 9% for those employed for more than one year.
But while Costco’s market share continues to grow unabated, there’s concern that existing communication strategies might break down as expansion ramps up. To intercede, Costco’s employee development and communications team sought new avenues for more timely, consistent and effective delivery of information to its employees. Digital signage was identified as a cost-effective way to reach its primarily deskless workforce.
The digital solution informs employees on company policy and store activities. In addition, employees were requesting more information about the company’s career opportunities, expansion plans and business goals, including a desire for more videos featuring executives.
Plus, the team needed control over the scheduling, prioritizing and layering of information to employees. This included curating information from corporate, regional and individual locations into an effective blend, providing employees with a well-rounded view of the company and their store.
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